Rebranding of Online Marketing Platforms Essay

Just a week ago, Rachel Abrams penned an exquisite piece in The New York Times titled, â€Å"Best Buy Profit Nearly Doubles in Quarter, With Online Sales up 22%.† The title of the article suggests every company’s sales dream envisions through a rigorous online marketing strategy but what is not known is that over the past decade Best Buy has experienced one of the most turbulent sessions in business history. Basing on this history, Rachel Abrams takes us through the steadily recuperating brand marketing strategy of a company that was on the brink of closure three years back. This paper therefore seeks to analyze Abrams article using the Porter five forces analysis to reflect on the benefits of analyzing markets before investing in a particular marketing strategy. Porter five forces analysis is a framework focusing on market competition analysis of specific industries and helps in the development of probable business strategies. Basing its tents on industrial organizations economics, it utilizes five major forces that are used to determine the competitive intensity of a market thereby determining the attractiveness of a market. The five forces of the porter framework are; threat of new entrants, threat of substitute products or services, bargaining power of customers, bargaining power of suppliers and the intensity of competitive rivalry- alternatively referred to macroenvironmental factors of the business. In this context the article contains various aspects of these factors and will be discussed in detail in the underlying chapters CITATION Aro14 l 1033 (Arons, Driest, & Weed, 2014). From the offset, Abrams introduces her article as a marketing piece with the introductory sentence which suggests Best Buys move to boost the visibility of thei r products through lowering their product costs and adopting a web strategy to boost online sales and marketing. Considering that Best Buy’s cost-cutting and web strategy was rolled out over two years back after they registered losses for not joining the online marketing bandwagon where competitors aggressively adopted online avenues to push their products; it is safe to say that their move will be beneficial to their sales in long run. Proof is in the Stifel Nicolaus survey which suggests that they have registered a 7% increase in their sales registering 15% sales increase in the financial year 2012/2013 and 22% sales boost in the just completed 2013/2014 financial year. This was only actualized after the company made several adjustments to its marketing strategies to strike their own competitive edge over their fellow competitors. Their major competitors are online retail giants like eBay and Amazon that over the past decade threatened to wipe out Best Buy from the market but since making adjustments in their marketing strategy, the company has witnessed top line growth considered as e roding to match up and even go to the extent of toppling their competition. Best Buy had to change from its rather abrasive told school brick-and-mortar sales strategy where customers had to go to stores to make purchases as opposed to a hands-on experience where customers can use gadgets can make online purchases and the company organizes delivery services for them. Threats of New Entrants Considering that the retail business rakes millions of dollars in revenue annually, upcoming companies have come to have a share of the big pie but still eBay and Amazon still top the online retailing businesses. However, several factors have impacted on the entry levels that will inhibit new players from making a go into a newly identified market. Take the instance of brands like Gap, banana republic and Old Navy stores who have registered drops in their sales considering the move by to adopt technology where stores are no longer viable and now what is being embraced in the markets is the new savvy online shopping. Best Buy’s Ship from Store Approach (Substitute Product Service) For their delivery purposes, Best Buy has an incentive where there customers upon purchase of a product are awarded a gift which is delivered to them considering that the country is currently experiencing bad weather conditions. Similar to other major retailers in the industry, Best Buy is moving from stocking their products stores and are now are shipping their products to consumers directly. Their market analysis suggests that 2% to 4% of traffic online is not responsible of purchases simply because there exists no inventory in its respective distribution facilities, however, most of the time the stock is usually available at their retail centers. This has been actualized through an expansion that saw over 1400 stores being opened up from the previous 400 stores in the past year CITATION Abr14 l 1033 (Abrams, 2014). This approach as simply being adopted to reduce foot traffic in stores; the company simply adopted a ship-to-store approach which was only piloted in 50 stores to see i ts impact on sales before actualizing it in the other stores across the country. This enabled all the distribution centers to handle online inventory as opposed to the previous approach where only one store was responsible for delivery of e-commerce purchases. In essence, the new shipping approach has ensured delivery of purchased products to be done two times faster than was the case in the past. It is important to note that the ship-to-store approach is responsible for achieving the sales registered in the current year considering it has ensured high clearance margins while at the same time ensures that the company reduces its out-of-stock messages thus improving online conversation with customers. Rebranding of Online Marketing Platforms The increased sale of Best Buy are credited to the fact that their e-commerce platform has been improved in the past year to engage the customers more in shopping for their perfect products by making their searches on the website simple. The improvements on the website have been actualized through introduction of new search elements, offering product prices and recommendations, optimized search engine tools and improved search elements. The involvement of these new tools helps customers easily identify products for purchase. To further make the whole process interactive and better than what their competitors are offering, Best Buy included a home-based design of their website where consumers could create a robust streamlined wish list with well enhanced navigation capabilities. Hubert Joly, Best Buy Chief executive therefore suggests that in the future, the company will be keen on transforming their print and television market spending to the new trend of online marketing channels CI TATION Dun12 l 1033 (Dunn, 2012). Above all, it is important to note that the most important aspect of a marketing initiative is the consumers who a company is trying to sell their brand to. ShopperTrack a surveying company suggests that over holidays like Christmas and Thanksgiving, there is an increased need for online shopping as people are seeking gifts for their families. Considering this, the survey suggest that foot traffic into malls and large retailing centers only receive 50% of this traffic and the rest goes to online shopping avenues. Consequently, following this trend, it is forecasted that during this year online sales will double brick-and-mortar sales in the current holiday season. Banking on this, Hubert Joly says that gifting customers who purchase their products online is an incentive aimed at increasing traffic online and they seek to reach out customers outside the United States specifically the China market through shipping of their products across the continent. Keen to go over their past holid ay one billion holiday sales of last year, Best Buy is seeking to go above this sales record during this Christmas and Thanksgiving season. From their previous experiences dealing with online customers, they learned six important aspects to consider while dealing with online multichannel customers. Firstly, in developing strategies, customer’s ever changing needs and behaviors have to be taken into consideration CITATION Tre07 l 1033 (Trefis, 2007). Secondly, customers need to be provided with the capability to research products before making an order while at the same time interact with the retailer; many customers want to interact before simply signing off a transaction. Best Buy should be able to give customers an entry point where they can easily access the website irrespective of their location; one way of doing this is making the application accessible on mobile devices like laptops, phones or tablets. It is also important for Best Buy to reinforce marketing across all media channels by reaching out to all audiences through product campaigns in different languages. Lastly, the company should not only focus o n growing a specific marketing channel but rather seek to fulfill customer needs on a multichannel perspective. References BIBLIOGRAPHY Abrams, R. (2014, November 20). Best Buy Profit Nearly Doubles in Quarter, With Online Sales Up 22%. Retrieved November 26, 2014, from The New York Times : http://www.nytimes.com/2014/11/21/business/best-buy-big-retailers-announce-q3-earnings.html?_r=0 Arons, S. M., Driest, v. D., & Weed, K. (2014). The Ultimate Marketing Machine. Harvard Business Review , 78-99. Dunn, J. B. (2012). How I Did It: Best Buy’s CEO on Learning to Love Social Media. Harvard Business Review , 12-28. Trefis, W. (2007). Macroenvironment factors and Online Business . New York: Barnes & Noble Source document

Advertising does not affect me or other people, so they should always be allowed Essay

A husband comes home from work earlier than usual and finds his wife in bed. He finds it awkward so he thinks she is sick and then suddenly a phone with the same ring tone as his starts ringing. A naked man strangely comes out of the closet and answers his phone ignoring them and then goes back to the closet and of course the husband is shocked and frustrated with his wife. This is a funny TV commercial for Comviq company. But as hilarious, stupid and entertaining as it seems, it stills sends a message to the viewers about the Scandinavian mobile phone operator Comviq showing why they invented the silent mode on your cell phone. I disagree with the statement in that adverts have large impact on affecting the viewers in both positive and negative ways, therefore I am going to discuss why it should be allowed sometimes to and to some extent restricted. Ads are mainly known for promoting products, marketing goods and selling new products. Some advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as political ideology, energy conservation and others. Take for example Guinness, it is one of the most successful beer brands in the world, being exported worldwide. It has a long history of marketing campaigns from award winning television commercials to beer mats and posters. Some advertisements also promote â€Å"images† for companies for example most cigarette companies for example Marlboro Man has the message: â€Å"smoking cause lung cancer† written on its packet. Smirnoff a brand of Vodka also has advertisements informing viewers of the risk of drinking too much while driving. Both of these companies in a way are trying to show a positive side of them in showing that they care about the lives of their customers even though their products are more of a menace. Educating and entertaining viewers are also the affairs of adverts. Some adverts that are used to sell products for example condoms are used to motivate people to buy them by informing about the dangers of HIV/AIDS. While some ads’ main purpose is just to educate the viewers, for example opposing of selling of drugs to youth and informing why it is dangerous to their health. To capture the viewers’ attention the ads must be entertaining. Entertaining in the sense that they are funny, thrilling or captivating. These ads helps viewers a lot for example in spicing up their lives, daily conversations and humorous ones provides them with lots of laughs. Therefore helps us to fight stress. However there are times when ads should be banned for every good thing has a negative side of it. In the process of advertising some ads should be alert of who they are broadcasting to. They should be prudent to their gender, class, age and should also consider time, when the ads should be shot out. Personally I get irritated when I am watching the most fascinating part of the movie and commercial emerges on the screen or during meal times disgusting ads show up and you suddenly loose your appetite. Like I mentioned earlier the class of the viewers should also be reflected on in that some ads makes some unhappy wanting what they don’t have. This is especially the poor because of course the upper class will be happy with new products or fashion that they can afford. Some people may also be disheartened or depressed by some ads for example ads featuring beautiful or handsome models make many people who feel they are not good looking enough or beautiful bodied discouraged and they end up turning to dangerous things like drugs especially the youth for comfort. In spite of that some ads pollute our eyes and ears everywhere we go. They pollute our eyes in the sense that they show obscene pictures and videos in the course of advertising. People who have corrupted minds don’t really mind but some do especially parents who don’t want their children to be brought up in a â€Å"contaminated† manner. These ads don’t usually come a long way because some people are sued and therefore they end up getting banned from being broadcasted on t.v, internet, e.t.c. Commercials on radio may also end up getting banned especially when a lot of irritating vulgar language is used. Some ads let us realize that the world is full of lies and teaches us to be careful. Many people do watch and read ads but most of them do not believe them maybe because of an awful past experience. There are some cases when ads have been sued because of manipulating the viewers for example The Dr. James slimming pills, an American product was banned, the company was fined and the buyers of the product were refunded. Exaggeration is also another thing that is unpleasant to viewers because of the way it influences them especially small children who cannot judge lies and will only beg for things. They are simply brainwashed and end up disturbing their parents by crying and pleading for the things that they have just seen even whether they are manipulating or not. They might even try to do what their role models in the ads are doing which is very dangerous for example like dinking â€Å"red bull†, an energy drink which contains alcohol just to fly like superman. I must conclude that ads have much more positive than negative influences. Ads make many people’s life easier in that it reduces stress, entertains. They also help people with various different business firms to sell their products, market goods and also promote their organizations. However there are some special cases when ads should be careful for example who, when and why they are targeting. I belief that in this world, we cannot do without advertisements. It plays a major role in communicating between many different groups e.g a retailer and a consumer. For that reason I would call to action that instead of banning ads we should improve them by excluding exaggeration or manipulation, and vulgar language or obscene videos featuring in ads and all would be well.

Case study Essay Example | Topics and Well Written Essays - 500 words - 55

Case study - Essay Example In addition, active care will mean routine patient evaluation of circulatory status with exercise and at rest. From the active multidisciplinary approach, Mr. P will reduce hospitalization incidents that result to increased hospital costs that have ended up depressing his wife. Since Mr. P demonstrates some degree of clinical instability, further medical therapy is required following evidence-based guidelines. Through active care clinic visits, Mr. P’s condition is manageable through the use of antidiuretics and fluid sodium restrictions with the therapeutically intention of treating edema and restoration of extracellular fluid compartment to normal (Cooper, 2011, p. 21). Proper management of Mr. P’s edema will contribute greatly in eliminating shortness of breath or labored breathing. In addition, the use of antidiuretics will promote Mr. P’s response to drugs like ACE inhibitors and beta blockers that are approved for managing patients with cardiomyopathy that results to systolic dysfunction of the heart’s left ventricle. However, patients demonstrating intolerance to ACE drugs require additional Isosorbide dinitrate and Hydralazine hydrochloride or Angiotensin II receptor blockade (Costantini, Boyd, Huck, Carlson, & Buchers, 2001, p. 178) Daily weight checks are essential in ensuring that the Mr. P does not have any weight changes due to fluid retention which is also reflected in shortness of breath and moist crackles on lungs. The best way to identify weight gain will be to know Mr. P’s dry weight or weight taken in the absence of edema. Mr. P will be trained on how to calculate his weight gain by subtracting his presently measured weight from the dry weight. (Costantini, Boyd, Huck, Carlson, & Buchers, 2001). Since he is managing edema, the resulting difference is expected to decrease with the right patient compliance. For both Mr. P

Mart -to- Market Accounting Essay Example | Topics and Well Written Essays - 250 words

Mart -to- Market Accounting - Essay Example Thus all the assets and liabilities recorded on the balance sheet of the firm are recorded at their cost value and are further adjusted by the value of the depreciation or any impairment. However, as the overall complexity of the assets and liabilities increased, it became evident that that the values of these assets and liabilities can also vary due to the changes in their market values. A substantial decline in the value of the asset can actually erode the profitability of the firm and as such if their values are not recorded properly, they may give a different picture to the investor than the actual. It is in this perspective that the role of mark to market accounting emerges wherein the values of the assets are periodically recorded at their market value and all gains or losses are subsequently adjusted in the profit and loss account of the firm. (Schuetze and Wolnizer). During current financial crisis, mark to market accounting played critical role because due to reduction in the values of the assets, firms were forced to record them at lower level thus they booked substantial losses. 3) It may be prudent to relax this idea during the time of crisis because if the overall risk return characteristics of the assets remain same during the crisis, they should not be written down to their market

Finance 550 24hours Essay Example | Topics and Well Written Essays - 500 words

Finance 550 24hours - Essay Example The separate segments of financial service industry have converged as an effective way of transferring risks. Whereas banks are shedding financial and credit risks to insurance firms, insurance companies are employing banks as means of hedging some of the foreseeable market risks that are commonly associated with their portfolios of retail products (Buckle and Thompson, 2005). Off commercial banks’ balance sheets: As suggested by Lewis and Davis (1987), commercial banks have engaged is securitization of residential mortgage loans through Asset Backed Securities (ABS) since 1980s. Whole banks have expanded these markets to include a vast range of asset types such as syndicate loans and deposits. Through Asset Backed Commercial Paper (ABCP) programmes, wholesale banks have managed to warehouse assets. In the recent banks, these banks have also used collateralized loan obligations (CLOs) to transfer risks associated with syndicate loans and deposits to re-insurance and co-insurance companies. Through these programs, co-insurance provides syndicated loans to be held by commercial banks or loans that can be sold as securities. Wholesale banks and policy-makers recognize that liquidity is paramount in the dynamics of financial risks and its measurement aids in regulating systematic risks. Wholesale banking has maintained enough buffer liquid assets by transferring some assets to co-insurance or re-insurance companies. WB have traditionally provided liquid funds to its clients by issuing transactions deposits, which often act as substitute for money. Liquidity productions from deposits allow clients to take cash on demand from commercial banks. Based on knowledge and information collected by WB, commercial banks can invest float from these transactions thus creating a positive carry for them. WB knowledge on credit risks and future opportunities for economic

Marketing Changes Essay Example | Topics and Well Written Essays - 500 words

Marketing Changes - Essay Example For launching a new Product or services we should keep concentration on following: Proctor & Gamble offers coupon in Sunday paper for promoting sales their product. These coupons are basically made for giving discount on the purchase of proctor & Gamble products. For getting discount on the purchased product of proctor & gamble, one need to show the coupon or its equivalent like key ring. After collecting some coupons from Sunday papers, you will get a Key Ring. And when you go to grocery shop for purchasing some products of proctor & gamble, you show or give your key ring and get the equivalent discount on the product. Second example of such type of marketing can be seen in marketing of the news papers. For that new paper offers one coupon in their daily edition, each coupon is given a serial number & they offer if you collect 45 coupons serially & stick them on a single form or paper and submit to new agencies, you may have chances for getting a gift may be a car, a bike, an oven etc. In this phenomenon news paper agency collects the form or paper containing 45 coupons and send it to the head office. In head office each form is given a unique number. After that head office declares date of Lucky draw. And in Lucky draw they pickup any number and then offer the gift to the customer. Marketing: In

How information Technology can be used to achieve sustainable Essay

How information Technology can be used to achieve sustainable competitive advantages - Essay Example In addition, the basic purpose of developing and implementing the modern and up-to-date information systems in the business and corporate structures is to enhance the overall corporate performance and enhanced management of the business data (Laudon & Laudon, 1999; Turban et al., 2005). Literature Review According to (Turban et al., 2005, p.18) â€Å"an information system is set of different aspects that work collectively in order to gather, operate, store, assess, and transmit information with the intention of performing a particular task.† Basically, the products and business processes to develop those products differ from organization to organization. Hence, a business organization can make use of information system for different purposes according to their needs and requirements. For instance, an organization can make use of an information system to deal with its human resource related processes or for dealing with accorunts and financial matters. In this scenario, as an o rganization is based on different aspects such as departments and employees in the same way an IS encompasses a variety of aspects like that inputs (whuch an information system receives in the forms of data and instructions from its users) and outputs (which are delivered by the information system in the forms of results, calculations and reports). Thus, it provides the desired outputs by carrying out certain operations on the inputs. Value Chain Model Operations: This process involves the activities that are involves in the transformation of inputs into final products. In this scenario, information systems can play a significant role. As the figure 1 demonstrates, this process can be supported through computer aided manufacturing. These systems can be used in design and development of the products (CiteHR, 2013; Schwanzer, 2007). In this scenario, information systems cannot only be used as a wonderful tool for automating desired business processes and activities but they can also b e used to support the business organizations in designing and putting into practice a number of value added-systems in the business organizations like that the majority of bussiness organizations combine and arrange their manufacturing cycle along with information systems so as to confirm that the outputs it generates comply with the organization’s requirements and needs as well as various quality management mechanisms. The research has shown that the implementation of information systems allows the business organizations to make their business operations simple and do not waste their precious time in performing unnecessary operations. Additionally, the majority of business organizations take benefit of information systems to incorporate control and measures to human resource related activities, in an attempt to make sure that only human resources having the proper privileges and authority can be allowed to perform particular tasks. Also, the use of information systems allows the business oraganizations to throw away chronic actions and improve correctness, supporting company’s employees to contemplate on more difficult processes. Furthermore, an organization can also use information syste

Nigeria civil war Essay Example | Topics and Well Written Essays - 750 words

Nigeria civil war - Essay Example By such a level of analysis, this student hopes to explain the conflict more fully. The â€Å"Who and What† of Boko Haram: Founded in 2001, the rebel Boko Haram is a Salafist Islamic insurgency that wants to overthrow the existing democratically elected government of Nigeria and replace it with a government founded upon Sharia’ah law. This particular group was founded in 2001 by Mohammed Yusuf. Keeping in line with the radical level of Islamic groups that exist throughout the world beginning at the turn of the 21st century, Yusef saw the existing Nigerian government as corrupt, worldly, and unrepresentative of the Islamic communities that live throughout northern reaches of Nigeria. In trying to understand the Nigerian Civil War to a more complete degree, one should understand the fact that Nigeria is a multiethnic, multiracial, and multi-religious society (Nwenta, 2013). A large percentage of Nigeria is Christian; whereas a large minority is Muslim. It should not be un derstood that the entire Muslim population supports Boko Haram. However, a great deal of support has been generated for Boko Haram within territory that it occupies due to repression, threats, and a certain level of approval on the part of the general population. The Government and Natural Resource Wealth: From the government perspective, it must be understood that Nigeria is a resource rich territory. The government has been able to fund its activities and provide basic services to its population due to the fact that it gains a high level of revenue from these natural resources. This is both a blessing and a curse due to the fact that the Islamic insurgency is interested in getting its hands on the revenue from the economy. In order to understand the Civil War to a more effective degree, it must also be understood that neither side of this particular struggle is ultimately representative of the â€Å"good† or the â€Å"bad† (Yenta, 2013). Two Sides to a Bloody Situati on: Whereas it is true that Boko Haram has been responsible for many tragedies, such as murdering entire villages and/or killing indiscriminately based only upon religion, the governmental response to this separatist movement/civil war has been equally heavy-handed. Many examples exist of the government forces indiscriminately murdering large groups of people due to the fact that they supported or gave refuge in some way shape or form to Boko Haram. This ultimately is a counterproductive effort on the part of the strategic resolution to the Nigerian Civil War. Due to the fact that the government response has been so heavy-handed, it has oftentimes turned individuals away from the government into the arms of Boko Haram. In order to understand this insurgency to a more full and complete degree, it is necessary to understand the disillusionment that has taken place within Nigeria. Many individuals involved in the Civil War have only come to be involved due to the fact that they no long er believe that the government can have a positive impact in their lives. In this way, they turn to Boko Haram as a way of seeking to find another path in the process of nation building. Many outside nations have tried to provide support for the government; however, the level of corruption and the failure of government forces to be able to secure their own territory

E-commerce Practice Personal Statement Example | Topics and Well Written Essays - 500 words

E-commerce Practice - Personal Statement Example From the brainstorm for the website, I realized that there was a need to develop research about the industry, our product and potential clients. Though e-commerce provides an almost unlimited market, the main challenge is directing traffic to the site and translating this in turn to actual sales, a proposition that has become more challenging considering technical requirements and saturation of industries (Lefebvre & Lefebvre 30-31). Afterwards, I had to communicate the site's requirements to developers so that it can best reflect the product and performance objectives to maximize the productivity and effectivity of the site. Finally, there was a need to develop performance measures for performance and maintaining competitiveness. The entire process of setting up the company is time consuming and challenging. Often, I encountered tasks that were beyond my existing skills or competencies which challenged me to research and cultivate the means to augment my skills or competencies as necessary.

Technology Essay Example | Topics and Well Written Essays - 500 words - 8

Technology - Essay Example For a school setup, the preeminent suggested computer placement arrangement entails the use of laboratories. In this setup, the placement of the machines should be done in the two 30-station computer labs. This method is suitable in this particular setting since the student’s improvement in learning computers can be closely scrutinized. Moreover, the vulnerability of destruction of the machines will be significantly reduced. In addition, the computer teachers are able to monitor the computers in order to avoid cases connected to theft of computers and the peripheral devices. According to the lab station method, the computers are arranged in the room in an organized manner to prevent learners and other individuals from stumbling over the peripheral devices. In the arrangement of computers, in a lab, there are three main arrangement setups. They include computers arranged in clusters of four, horse shoe facing the walls and rows of computers facing the front board (Andrew, 2010). Experts prefer the use of the horse shoe organization method. This is because the lecturer is able to move around the lab pretty effortlessly in case any novice needs aid on something (Andrew, 2010). In the horseshoe setting, the wiring method will be from the mains circuit to the feeder wires that will transmit power to the computers in the lab. In terms of security, the school should install an alarm system for the two lab rooms, and also introduce strict rules that will protect the computers from damage by the learners. Also, the arrangement setup should also consider that the lab is well aerated to prevent the machines from overheating. This will improve the effectiveness and performance of the computers (Tison, 1991). On the one hand, the school board should pick apt and learned individuals who will be responsible for maintaining the computers and the computer labs. The selection made

Sports Activities at School Essay Example for Free

Sports Activities at School Essay Introduction The aim of this report is to analyse why so many students aren’t motivated to do a lot of sports activities at school. A number of students and teachers were interviewed and their suggestions for changes to the methods are summarised. The problem * There aren’t a lot of different sport activities offered at school There don’t seem to be a lot of sports that can be played at school. Only a few sorts of sports are offered and that are football, that isn’t even weekly and a real competition, and softball. If these sports don’t fit you, you haven’t got a lot of opportunities to play sports at school. * Students don’t intend to sport a lot anymore Students aren’t known for their plesure of moving and sporting a lot. The electronics swallow a lot of their spare time, and they aren’t motivated to play sports in their leisure time, because it’s less exciting. Improving the situation What steps can be taken to improve the situation? I would recommend that teachers place more emphasis on increasing the different sorts of sports that are offered at school, in order to get students more motivated. When they are allowed to choose the sport that attracts them most, they will become more motivated. When students are playing a sport they enjoy, they will easily resist the instant tempation of their electronic games. Conclusion Students aren’t as motivated for sports as they should be. There aren’t enough sports activities offered at school, which leads to low motivation on the part of students. In my opinion there should be given more choices to the students what sport they want to practice. When they get to choose from sports they enjoy, they will get more motivated.

Better Communication Essay Example for Free

Better Communication Essay Effective communication is the key in the health care critical for health care professionals. The key foundation of any coworkers is being able to communicate clearly. With the help of effective communication people are able to define and understand goals and shear and receive the information better. When there is a lack of communication in the health care industry it can cause a poor medical care and mistakes in patent’s medical history. Therefor; clarity is a must in the health care industry. Active listening is also a part of better communication skills. The supportive and defensive communication is everywhere and lasting. In the health care environment supportive communication is appropriate then defensive communication. Supportive communication expresses encouragement and understanding when communicating with others while during defensive communication the individual feels defended, anxious or threatened. During communication as a individual becomes defensive they are less able to recognize the values and senders emotions Interpersonal communication is the interaction between two or more people. Good interpersonal communication skills are essential in the creation and maintenance of relationships with others. Dwyer (2009, p.62) explains that ‘in any context, our relationships are built through our interpersonal communication.’ Self concept, emotional intelligence, assertive behaviour, empathy and the ability to actively listen and provide feedback are all desirable interpersonal communication tools considered necessary to maintain relationships and aid in conflict resolution. Dwyer (2009, p. 152) states that ‘Conflict arises when needs are not met. Those needs can be physical, financial, social, educational, intellectual, recreational or spiritual, tangible or intangible. However, even in a situation of conflict, it is possible, by finding areas of common ground, to remove some of the differences and to emphasise the similarities while tackling the conflict and working towards the solution’. Good interpersonal communication skills help to create an understanding between persons in conflict whereby they can make common ground and have a better understanding of whe re the other party is coming from. Dwyer (2009, p. 175) explains that ‘Conflict expressed and addressed in ways that respect relationships and consider as many needs as possible is positive and constructive’. In order to achieve common ground, emphasise similarities and work towards conflict solutions, the communication climate must be positive and both parties must be willing to resolve the issue. The role of Interpersonal Communication in Conflict Resolution In order to communicate effectively with others a sound understanding of your own self concept is required. Self concept can be described as your â€Å"self image†, it is the mental picture that you have of yourself. Yahaya, Azizi, Ramli and Jamaludin (2009) explain that ‘Self-concept refers to the totality of a complex, organized, and dynamic system of Interpersonal communication is defined by Brooks and Heath (1993) as â€Å"the process by which information, meanings and feelings are shared by persons through the exchange of verbal a nd nonverbal messages (as cited in Dickson and Hargie, 2003, p.1). In order to demonstrate my understanding of effective and non-effective communication skills I have chosen to analyse a dialogue between a seasoned policeman and a hardened criminal taken from the movie Heat. It is deep and meaningful interaction between two adversaries. After much deliberation I have narrowed down my analysis to the use of rapport building, self-disclosure and empathy, verbally and non-verbally. I will also attempt to identify the barriers to communication in this dialogue and explore the reasons why these skills were used ineffectively, and suggest how they could have been improved upon. Rapport-building is defined by Robbins (1986, p. 207, as cited in Study Guide) as ‘the ability to enter someone else’s world, to make him feel that you understand him, that you have a strong common bond’ I think it is at the very core of effective interpersonal communication because it ‘is one of the most important features or characteristics of unconscious human interaction’ and without it the purpose of the interaction cannot be achieved. It is ‘commonality of perspective, being in sync, being on the same wavelength as the person with whom you ar e talking’ (http://www.inspirationalsolutions-lp.co.uk/theimportanceofrapport.pdf). Following that line of thinking it is essential to establish rapport as soon as possible in a didactic interpersonal conversation, whatever the purpose of the discussion is – to learn, to relate, to play or to help (De Vito, p.80). The very first sentence that Hanna says demonstrates an attempt to establish rapport â€Å"Howya doing?† (he does not wait for an answer and continues talking) â€Å"Whaddaya say I buy you a cup of coffee?†. He is wearing casual jeans and a white sweatshirt. First and foremost, congratulations of your engagement. I am very excited that you chose to reach out to me for advice in understanding interpersonal communication with each other before you get married. After taking classes for interpersonal communication Nicholas Epley explained the differences this way, Our problem in communicating with friends and spouses is that we have an illusion of insight. Getting close to someone appears to create the illusion of understanding more than actual understanding† (2011 para. 8). There are a lot of books that one could read but in all actuality a successful relationship is based on the two people entering the communion and realizing that marriages take hard work and dedica tion, no matter how easy it looks. I will advise you on how to mold the following steps such as learning your role in the marriage, actively listening, opening up to your partner about your feelings, and choosing your words wisely into your everyday life which can produce a successful relationship; all this and effective communication is completely up to you. My first major topic for you to always remember is that you must listen to your partner. You probably find yourself asking over and over are you paying attention to me. Did you hear anything that I said? Do not fret over that because every person in a relationship has asked the same question. You may not like what he or she has to say but to have a positive relationship you must listen actively, critically, and empathically. Now please allow me to explain to you what I mean by those terms. Kathy Sole tells us that listening is important to the conversation because it creates meaning between both people (2011). When you want to have an in depth conversation with your spouse, you need to eliminate all noise, make eye contact, actively listen means to truly think about what you hear. Critically listening ties into actively listening because you understand what your spouse Assertiveness Assertiveness is a simple skill that requires a lot of practice to perfect. Basically, assertiveness requires us to speak our minds, to do so in such a way that the meaning of our communication is clear. Hopefully our expressed wish is acknowledged, but this is not necessary for us to be assertive. To achieve assertive communication, we have to state what is in our minds; that is, our thoughts and feelings. Advanced assertiveness is when we ask for what we want regardless of whether the recipient understands what we communicate, and regardless of whether or not we get what we want. Complete assertiveness requires both levels intellectual and emotional communication. The workplace presents both a challenge and potentially some relief when it comes to being assertive. On the one hand, we work with others, usually often, so there is some sense of familiarity. Yet, we do not live with them. There is a certain built-in interpersonal distance. With acquaintances at work, the challenge is to ask for what we want or at least state our opinion, more or less at intellectual, pragmatic levels. We tend to leave out the personal side, because our relationships are not that personal. From this standpoint, assertiveness is easier because there are less personal consequences. We can state our case and others likely will not take our message so personally. This is truer if the issue at hand is small. It is also more likely to be true of communications among co-workers of equal status. If there are other good elements; that is, more interpersonal warmth, bonding and empathy, talking to the boss can be assertively successful. But we need some slightly deeper personal connection to the boss to make this work, to grease the wheels of information exchange. The workpl ace presents a challenge to being more interpersonally intimate with co-workers who may not really be so friendly. The same is true with bosses that have different levels of power. An Interpersonal relationship in the health care environment is based off the relationship between the people you work with, such as the staff, patients, and doctor. Your interpersonal relationship between you, the coworker, and patients is very important and crucial within the health care environment, you must be able to â€Å"treat your clients with respect†, â€Å"do not be rude or ever shout at them†, never disclose any type of information about a patient to a client†, and â€Å"have feelings for the patients† (2004)(1.3.8). In order for the patients to feel comfortable you must treat them with a certain level of respect and make them feel as comfortable as possible, such as have close relationship with all the patients and staff. For example ask how their day is going, or give them positive feedback about any questions they might have or need help with so he or she is always satisfied with the service. Your â€Å"perspective† in the health care industry is very important and crucial to your coworkers and clients, and you always want to provide them with the best â€Å"quality of care†. Next, a supportive relationship rather than a defensive relationship in the health care environment is more appropriate, and I say this because to be defensive with the coworkers, patients or staff will make that person feel â€Å"uncomfortable†, :†guilty†, or even hostile. On the other hand, a supportive relationship is something you want to have with the clients, staff, and patients because you always want to be able to support them with positive feedback, such as are â€Å"supportive† when a patient asks for advice or a particular type of treatment show â€Å"recognition†, â€Å"acknowledgement†, and â€Å"endorsement†. Supportive is more of a positive feedback and defensive is negative feedback, and defensive or negative feedback is som ething you do not want to happen, you always want to remain supportive, positive, and assertive with people at all times. Assertive style and its appropriateness in health care†the preferred Course Hero has millions of student submitted documents similar to the one below including study guides, practice problems, reference materials, practice exams, textbook help and tutor support. communication1 Interpersonal Interpersonal Communication in your Relationship Christy Fobert COM 200 Instructor Youngs 6/22/11 Interpersonal communication2 Dear Jason and Amber, I am writing in response to your request asking for some advice on interpersonal communication in your relationship. As you know my husband and I have been attending classes that help with communication in relationships. We also believe we can give you some dire advice based on our own personal experience since we have six years behind us. Being a newly engaged couple and asking for advice before marriage lets us know you are both serious in committing to one another. This also makes it seem you are both committed to keeping your relationship alive and well. The best advice I can give you is to keep your communication alive and well. In this letter I will give you some advice on the concepts of good interpersonal communication. I will explain what we have been learning in our classes and also what I can explain to how we have experienced this in our relationship. The first basic but important skill to communication is listening. Listening to each other shows that you both respect one another and care about what the other is saying. There are three important types of listening and they are: active, critical, and empathetic. The first skill that we will discuss pertaining to the listening is actively listening. Active listening is assertive communication that develops a sense of trust. In my personal relationship letting your spouse know that you are listening lets them feel important and build trust within your relationship. Actively listening in your communication will allow you to build trust because of the openness that it builds. Openness within active listening makes your spouse feel a Effective communication in healthcare is essential to deliver good patient care. When delegating tasks to co-workers, one needs to be clear and precise. When people have a full understanding of what their job is, they will perform better and patients will g et better outcomes. Without effective communication we are setting up our fellow co-workers for failure and our patients as well. Effective communication is necessary to convey the importance of instructions and task to co-workers so they can fully understand the importance of their task and the steps necessary to manage the task. Effective communication is also necessary to be able to understand what our patients are telling us, and how to better listen and relate to them. Rashad is attending the team meeting and is being assertive in trying to clarify his role as assistive personnel. He is showing that the nurses would be able to rely on him to help with their patients during the shift for hygienic care and toileting. He is using an assertive form of communication with speaking up during the meeting. This assertiveness is quickly shot down by the aggressive communication of RN, Robin. Her comments of calling Rashad only an aide is belittling and then stating that those cares are the role of a RN farther the belittling. Robin continues to say that Rashad is not expected to think but to do as told is not uplifting at all and developed into feelings of resentment. These feelings are expressed in Rashad’s new goal; of developing a plan to make Robin pay for her comments. Robin’s comments established a tone of superiority and dominance as she shows her expectations that only the nurses know how to think and that the aides should be more like robots to her commands. This aggressive style of communication hurts others and is used to set someone up to overpower Interpersonal communication is the type of communication that people use to communicate their ideas, thoughts, ideas and feelings to one another person. In Interpersonal Communication, you are dependent upon another person for the communication to be effective. With that being said I thought that I would have great interpersonal communication skills but sadly I do not. I thought I that I would have great interpersonal communication skills because most of the time I can tell how a person is feeling, try to understand how they feel, and what is driving them to feel that way. That is the reason why I wanted to become a social worker but I am glad that I am taking this class to understand my interpersonal communication skills better. I never really thought of interpersonal communication skills as being as important as they are. Whether we like it or not interpersonal communication a key skill for personal and professional relationships. What you say and what you dont say both carry a lot of weight in communication. Having effective interpersonal communication means that you use both of these forms to your advantage and remain aware of your behavior throughout a conversation. With that being said there are three key points that I feel that I need to do a great deal of improvement on and they are overcoming my fear to speak, my eye contact, and being aware of my adaptors that I use and how I use them. The first thing I feel that would help my interpersonal communication skills is to overcome my fear to talk people that I do not know. I have to overcome this fear because if not I will never be able to become the great social worker that I can become. I feel that a great way for me to overcome this fear is by talking to strangers at work. By not saying anything or acknowledging my co-worker that I do not know is not sending a message good message to them. If I want to have effective interpersonal communication, I have to get Effective communication is important for psychological well-being for a number of reasons. Communication allows conveying our needs and feelings to others, as well as to respond to and respect the needs of others. Social supports are an important factor to decrease anxiety and depression. Communication helps to develop significant relationships with friends and family, as well as with romantic partners. Developing skills that allow communication between people t hat we trust allows for expression of emotions, as well as the ability to get feedback and support. Three very important skills are needed for communication. They are assertiveness, conversational or verbal communication skills and nonverbal communication skills. Two attitudes are important in developing communication skills that are effective. These skills are being proactive and thinking win/win. Proactive means taking responsibility for your life. A person can choose to be happy and successful. In the win/win situation, society has labeled life as either a clear winner or a loser. In business, the goal is to provide the best service or product to maximize profits and beat the competition. This plays a major role in why society thinks that in interpersonal interactions it too is a game in which there is a clear winner and loser. A mature and confident way to approach human reactions is thinking win/win. This approach allows for both parties to succeed and achieve goals. Being assertive is one of my greatest assets. I have learned that a closed mouth will never get fed. When being assertive it is not necessary to raise our voice or shout at other people. Being threatening is not assertive either. Many people confuse aggression with assertion. Being assertive allows speaking in normal tones, respecting personal distance and the ability to state opinions needs or wants.

People With Disability And The Media Media Essay

People With Disability And The Media Media Essay The mass media serves many purposes. It is informative, descriptive, and persuasive but it also helps create stereotypes and reinforce cultural values. Although there is no clear correlation of the effects media has on the attitudes of society towards people with disabilities it is seen to have an influence. People with disabilities and their concerns are either invisible, marginalised, or depicted by negative stereotypes in the media The media seem to distinguish people with disabilities in a number of limited categories. They are portrayed as either heroes for doing something inspirational or achieving something great, as people who should be pitied for their impairment or as people who are sinister or evil and evoke fear. Rarely do they appear and remain in the media in habitual roles. In our society people with disabilities are excluded, oppressed, treated unequally, seen as helpless and are victims of prejudice. Many news articles concerning disability contain stories regarding cures, or overcoming the disability. The Irish Examiner recently featured a story entitled Device lets blind soldier see again (Creedon 2010 p5). The focus in this story is a soldier, a hero, who lost his sight in the Iraqi war trying to regain a normal life and the device he uses enables him to get around without the use of a guide dog. This seems to portraying the need to hide the disability and to somehow fix it, or find a cure for it. Some famous people are also known for trying to overcome their disability and never accepting it. Christopher Reeve, famously known for his role as superman, became a wheelchair user and required breathing equipment following an accident where he thrown from his horse. He never fully accepted his disability and became an advocate for stem cell research to find a cure. President F.D Roosevelt was a wheelchair user but there are claims that only two photos of 35,000 showed him in his w heelchair (Hevey 1992, Delamothe 1992). In another recent story, Autistic boy seeks return of facilities (Kilfeather 2010 p2) a boy is portrayed as being denied his constitutional rights because he is not provided with equipment he requires. On the same page as this article is a story about a young autistic girl who is a hero and is overcoming her obstacles. This story, Grace iPhone app makes a difference (Ó Cionnaith 2010 p2) does hold positive information for people with autism however in the development of a new device to assist communication but they are treating her as astonishingly impressive. Oliver (1990) noted that people with disabilities were described as extraordinary or sub-ordinate humans. People with disabilities were used as a source of melodramatic entertainment in circuses across Europe and America throughout the 20th century as depicted in Mel Brooks The Elephant man in 1980 and Tod Browning Freaks film in 1932. Disability was not understood at the time and was seen as evil, works of the devil and something to be feared. Cultural views has changed drastically since institutionalization and become more accepting of people with disabilities, although it still needs huge improvements. Soap operas are very popular nowadays. They are entertaining but directly relate to ordinary life experiences and are an excellent way of portraying social issues. They do not include people with disabilities very often, and when they do the person with the disability finds a cure or leaves again. EastEnders, a UK based soap, has included a character with bi polar disorder and a character with paralysis recently. These characters are depicted excellently and will hopefully set a precedent for other soaps. Robert Zemeckis 1994 film Forrest Gump is a widely known film starring a character with autism. This film involves positive and negative imagery. Firstly, he is a hero for his achievements in war but then he is also portrayed as having normal intimate feelings for a member of the opposite sex. He is not just shown as a supernatural human but as a sufferer of unrequited love which is a usual feature of many characters in fiction. This film is an exception to most for its representation of disability. The images the media render can be seen as very conflicting. The current television advertisements to promote safe driving evoke a sense of pity and horror in the viewer to the results of a car accident, such as facial disfigurement, paralysis, undesirability and total dependence on others of the victim. Parents and family are then seen as burdened with the victim of the car accident who now has a disability. There is an emphasis on who is going to provide for victim when the care givers die. There is also a stress on rehabilitation following an accident. If one is a victim of an accident and becomes a wheelchair user one must try to correct that by participating in rehabilitation. Even plastic surgery can be seen as a pressure by society to conform to what is seen to be conventional. This ideology is a product of cultural values and norms, reinforced by the media portrayal of flawlessness. On the other hand, The National Disability Authoritys campaign called Challenging Attitudes, first launch in December 2007, was designed to change peoples views on mental health issues by using television, radio advertisements and posters (see appendix 1). They use a number of words to describe a person and include a mental health phrase such as depression, schizophrenic, bi-polar etc. They are trying to persuade people to look at the person as a whole, not in terms of the disability. This is contradictory to the message given by the car accident advertisements where a person with a disability is seen in terms of their disability and it is something to be feared. The Public Attitudes to Disability in Ireland (2008) report found that many people thought that children with disabilities should not attend mainstream schooling. This shows huge discrimination and problems changing cultural attitudes towards people with disabilities when it cannot be accepted in schools. In this study it was found that 60% of the respondents thought that disability was created by barriers in society which is an idea founded in the social model of disability (Oliver, 1983). This is a big increase since the 2002 report which found that only 25% of people saw society as creating barriers for people with disabilities. Public attitudes are shifting in a positive direction. From practice placement it is evident in a local town in North Kerry that some businesses in the town do not allow young children with a range of physical and mental disabilities into their premises. If they do allow them in it is only at a certain times of the day for a given period. Many of the staff working with these young children are harassed by local people saying that those people should be locked away as they were frightening their children and they should not be behaving like that in public. Environments and attitudes like this exclude people with disabilities and prevent positive socialisation. Huge investment needs to be placed into re-educating the people in our society. People with disabilities are not usually seen in primary roles in television programmes. A study by Cumberbatch and Negrine (1992) in the United Kingdom reveal that the most prevailing stories regarding disability in the media included people with a disability achieving something major or finding a cure. They examined an eight week period of television programming over a number of channels. They also found that people with disabilities only appeared .5% of fictional programmes. Contrasting to the UK study, The Representation and Portrayal of People with Disabilities in Irish Broadcasting (2009) showed that people with disabilities featured more in fictional programmes then nonfiction. Perhaps this means a shift in images over the period of time. In the report, they concluded that: People with disabilities are more likely to be obviously present in drama, comedy and lifestyle programming and are less evident in news, sports and music programming (The Representation and Portrayal of People with Disabilities in Irish Broadcasting, 2009) People with disabilities have only begun to appear in advertisements since the 1980s, most frequently they are seen on charity advertisements appealing for financial support. These advertisements and depictions are mostly controlled by able-bodied people. Mason (1982) argues in her poem that people with disabilities are silenced when it comes to their portrayal in the media so as not to disrupt the image of dependency and need. The Special Olympics advertisement appeals for financial support utilises children in evoking pity in the audience. Many people with disabilities feel that they have no say in these decisions about how they are publicized in the media. They are represented by others who may not understand their needs. More people with disabilities need to be included in the decision making processes. The Irish population seem to be enraptured by the current story of the conjoined twins, Hassan and Hussein Benhaffaf, they have almost become celebrities because of their disabili ty. They have been featured in national and local newspapers, on radio shows and on the television. The media have played a very important role in portraying their image and appealing for financial assistance. A recently conducted workshop in Dublin by Dr. Philip Nitschke, commonly known as Dr. Death in the media, could potentially be very dangerous. His workshops consist of information as to how a person can commit suicide safety and efficiently. Dr. Nitschke is the first doctor in the world to conduct a physician assisted suicide, first done in Australia in 1996. He claims his workshops are aimed at elderly people and those who are terminally ill, but he cannot guarantee that the information he has given will not be used by others such as people affected with mental health issues or people with disabilities. He gives clear information about methods of suicide and he also tells people where to get items to assist their suicide. Although suicide is not illegal in Ireland, euthanasia is and having access to this information could encourage more suicide especially in the more vulnerable in society and in a culture where disability is looked upon as requiring a cure. There have been some positive changes in Irish legislation and policies in recent years. A Strategy for Equality (1996) has influenced some of these changes. This report was made in conjunction with people with disabilities and it made many recommendations. One of the recurring recommendations in the report is to provide training to professionals and individuals such as presenters, journalists, teachers, students, people with disabilities etc. regarding the use of terminology and imagery. It seems that the principle problem lies in the lack of education regarding people with disabilities. Disability is ignored more often than it is acknowledged. This report also recommends that news regarding people with disabilities should feature in mainstream news and not in special correspondence. As they are underrepresented in the media the topic of disability should be made more visible. There is a clear lack of participation in game shows and talent shows by people with disabilities. The report also found that people in the deaf community felt that more programmes need to be subtitled to create equal access; however this issue has been addressed greatly since this report which is a positive action towards inclusivity. The Representation and Portrayal of People with Disabilities in Irish Broadcasting (2009) illustrate that people are more willing to accept and listen to people with disabilities in the media where people with disabilities take part. Overall, however people with disabilities only accounted for 1% of the proportion of people on television even though they account for 10% of the population (Public Attitudes to Disability in Ireland, 2008). They are highly under represented. The programmes involving people with disabilities featured unemployment problems, unusual medical syndromes, being victims of violence and abuse, unequal opportunities, unable to commit to and sustain sexual relationships, etc. This seems to reinforce stereotyping of people with disabilities and portrays a very negative image to the population. There is legislation in Ireland to prevent discrimination against people with disabilities. The Employment Equality Acts 1998 2004 and the Equal Status Acts 2000 -2004 provides that it is illegal to discriminate in workplaces and in service provision on a number of grounds. This is recent legislation that could potentially have a positive effect on peoples values and norms. Also the Disability Act 2005 provides that 3% of positions in public sector organisations must held for people with disabilities. Although this is discrimination against able bodied people, it is for a positive reason and should hopefully encourage more acceptances of people with disabilities. If communities are more exposed to people with disabilities, attitudes and cultural norms would change. In conclusion, it is a slow process but the media is beginning to change its images and the culture is becoming more accepting of people with disabilities. Perhaps it would be worth considering initiatives regarding how prejudice against black people or homosexual people were addressed and how effective they were in planning action and reducing prejudice for the disabled community. References Creedon, L., (2010) Device lets blind soldier see again. The Irish Examiner, March 16th, 5 Cumberbatch, G Negrine, R., (1992) Images of disability on television, Routledge Darke, London Delamothe, T., (1992) Thank You. Medicine and the Media, May 2nd, 1186 EastEnder, 2010 (Soap) Directed by Julia Smith. UK: Elstree Studios Forrest Gump, 1994 (Film) Directed by Robert Zemeckis. USA: Paramount Pictures Freaks, 1932 (Film) Directed by Tod Browning. USA: Metro-Goldwyn-Mayer Hevey, D., (1992) The Creatures Time Forgot: Photography and Disability Imagery. Routledge, London. Kilfeather, V., (2010) Autistic boy seeks return of facilities. Irish Examiner, March 16th, 2 Leavy, S. (2010) Does the freedom to die enhance lives? Irish Medical Times, March 28th Mason, M., (1982) From the inside, In from the cold. Summer 12-13 National Disability Authority Broadcasting commission of Ireland., (2009) The Representation and Portrayal of People with Disabilities in Irish Broadcasting, Executive Summary. Dublin. National Disability Authority., (1996) Report of the Commission on the Status of People with Disabilities, A Strategy for Equality 1996. Statistical Consulting, Dublin. National Disability Authority., (2008) Public Attitudes to Disability in Ireland. Insight Statistical Consulting, Dublin. Ó Cionnaith, F., (2010) Grace iPhone app makes a difference. Irish Examiner, March 16th, 2 Oliver, M., (1983) Social work with disabled people. Macmillan, UK. Oliver, M., (1990) The politics of disablement. Macmillan, UK. The Elephant man, 1980 (Film) Directed by Mel Brooks. USA: Paramount Pictures Bibliography Barnes, C. Mercer, G. (2003) Disability. Polity Press, Cambridge. Barnes, C., Mercer, G. Shakespeare, T. (1999) Exploring Disability, A Sociological Introduction. Polity Press, Cambridge. Whalley Hammell, K., (2006) Perspectives on Disability Rehabilitation; contesting assumptions; challenging practice. Elsevier Limited, UK.

La Representación Social del SIDA Essay -- Spanish Essays

La subjetividad es un efecto de los lenguajes socialmente construà ­dos, es una produccià ³n de la cultura. El lenguaje crea y reproduce diferentes formas subjetivas de representacià ³n social. A partir de Freud y Lacan, el lenguaje es pensado como un tejido sà ³lido, donde se constituye un juego de representaciones: el juego en que el lenguaje tiene la tarea de representar el sujeto y el objeto, lo fà ­sico y lo psà ­quico, la fantasà ­a y la realidad, la imaginacià ³n y la percepcià ³n. El sujeto es forjado en y por el lenguaje, porque à ©ste determina su construccià ³n subjetiva. Ser humano es pertenecer a una determinada organizacià ³n normativa que nombra los valores con los cuales pautamos nuestras acciones en el mundo de los hombres. En este breve ensayo, analizarà © los và ­nculos que fueron establecidos entre sexualidad y muerte en la representacià ³n social del SIDA. Pretendo argumentar que el concepto "grupo de riesgo"creà ³ una identidad "epidemiolà ³gica", y à ©sta, a su vez, fue uno de los factores que transformaron el SIDA en epidemia. Comienzo citando el libro II de los "Ensayos" del filà ³sofo renacentista Michel de Montaigne: "Hay en Todo el nombre y la cosa. El nombre es la palabra que marca y significa la cosa: no es parte de ella, a ella no se incorpora; es un accesorio que se agrega, por fuera" (1987:9). SIDA es un nombre, y como tal, designa un conjunto de elementos que se estructuran a niveles distintos. En la literatura mà ©dica, SIDA nombra una constelacià ³n patolà ³gica que gira en la à ³rbita de accià ³n de un virus nombrado por las siglas HIV. El discurso mà ©dico se sustenta en la là ³gica de la causalidad, y es eso lo que le confiere el grado de cientificidad. A travà ©s de un "mapeamiento" de sà ­ntomas se busca el factor etiolà ³gico. En ... ...xuales. El SIDA se tornà ³ la expresià ³n de un visual virtual que contagia el juego-mà ¡quina entre saber-poder-placer. La sexualidad fue desplazada hacia la esfera de lo virtual, volvià ©ndonos asà ©pticos, inmunizà ¡ndonos a los và ­nculos afectivos... El discurso tecnolà ³gico del sexo virtual demuestra esos efectos de virtualidad representados por el SIDA. Bibliografia Montaigne, Michel Ensaios, Coleà §Ãƒ £o Os Pensadores, traduà §Ãƒ £o Sà ©rgio Milliet, 4 ª edià §Ãƒ £o, Sà £o Paulo: Nova Cultural, 1987. Camargo Jr., Kenneth Rochel de, As cià ªncias da AIDS & a AIDS das cià ªncias: discurso mà ©dico e a construà §Ãƒ £o da AIDS, Rio de Janeiro: Relumà © Dumarà ¡: ABIA:IMS, UERJ, 1994. Foucault, Michel, Histà ³ria da Sexualidade I: A Vontade de Saber, Rio de Janeiro: Graal, 5 edià §Ãƒ £o, 1984. Baudrillard, Jean, A transparà ªncia do mal: ensaio sobre os fenà ´menos extremos, Campinas (S.P.): Papirus, 1990.

Standardized Tests :: Standardized Testing Essays

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Standardized tests are very common throughout the United States. They are used to measure students’ academic performances in school. These tests vary from state to state in all grade levels. However, these tests are believed to be biased towards those students who come from higher-class neighborhoods, simply because they have more educational resources. â€Å"The absence of standards virtually guarantees stratified resources and access to knowledge, based upon income, color of skin, and the community and neighborhood in which one lives† (French, 2003). The resources in the suburban areas differ from those in the urban areas, because of the gap within the difference of incomes. Families living in suburban neighborhoods have a bigger income, which enables them to have more resources than those living in urban neighborhoods. Most educational resources come from taxes, which plays a big part in the gap between urban and suburban neighborhoods.   Ã‚  Ã‚  Ã‚  Ã‚  This gap causes a disadvantage to those individuals living in lower class neighborhoods, because they do not see or have as many resources as those living in the suburbs. Because of the lack of resources that are provided to those living in the lower-class neighborhoods they are not as prepared for the standardized tests as their higher-class counterparts. These standardized tests are seeing new standards every couple of years or so. Some of the new standards include, students receiving a certain score in the tested subject areas in order to refrain from failing and being retained in the same grade, or even going to summer school just to be promoted. Are these standards helping or hurting?   Ã‚  Ã‚  Ã‚  Ã‚  It is hard to say whether these tests are efficient in assessing a student’s knowledge. There have been studies done that shows how students perform contributes to a number of factors. Students are individuals just as adults and can easily slip up on a test, just as many adults have done because of numerous reasons. They suffer from stress, lack of sleep, how they are feeling, whether they ate, and many other reasons. â€Å"These influences most dramatically affect low-income students and students of color† (French, 2003). From the rise of immigration there have been tests (IQ and Stanford-Binet) that were used to sort and track students based on race and income. According to a study it has been concluded that these tests will continue to hinder the ability of Black and Latino students to graduate from high school (Orfield and Wald, 2000; Haney, 1999; McNeil, 2000).

Illustrated in the poems The Lady of Shalott and Ulysses by Alfred Lord

Illustrated in the poems The Lady of Shalott and Ulysses by Alfred Lord Tennyson, The Door by Mir slave Holub and The Girl in Times Square, a novel by Paulina Simmons. Change gives us roots; continuity gives us branches letting us stretch and grow to reach new heights. Living as we know it wouldn’t exist if change didn’t occur. This ability to continue changing is the only true security we have. This is illustrated in the poems ‘The Lady of Shalott† and ‘Ulysses’ by Alfred Lord Tennyson, ‘The Door’ by Mir slave Holub and ‘The Girl in Times Square’, a novel by Paulina Simmons. Tennyson’s ‘The Lady of Shalott’ is divided into four parts, following a strict and consistent meter and rhyme pattern throughout. The Lady of Shalott is a magical being who lives alone on the island of Shalott across the river from fast paced Camelot. The first 2 parts of the poem illustrate a place where everything stands still. There is a severe lack in movement and The lady of shallot’s surroundings appears to be idle. This is illustrated through the bleak and dull the poem provides.. â€Å"Four grey walls and four grey towers..† â€Å"And the silent isle embowers† â€Å"Slow horses†. The uneventful and bland introduction serves its purpose by setting the tone and mood as a boring one, to only make the end excitingly climatic. The first and most important change that occurs in this text is the arrival of Sir Lancelot in Shalott. He is represented through the imagery of flames, sun, sparkle, glitter, stars, gold, silver, shine, burning light and glow. It was His mere presence that further sickened The lady of Shalott of only seeing shadows and compelled her to leave her loom. The fact that the decision to leave was hers alone, even t... ...result of choices among alternate paths offered by the present, but a place that we create using our minds and will, then in activity. The future is a place we are creating not going to. The path is to be made not found and through change she can achieve the most unique and fulfilling destinations. It is from the didactive nature of all of these texts we can conclude that change is inevitable. Change can be positive or negative. With change comes responsibility, but the price is always worth what we got for it. The emotive, descriptive language and imagery used in Tennyson’s poems, symbolism and simplicity of ‘The Door’ and the mystery of ‘The Girl in Times Square’ all profoundly affect the way I have viewed change as a necessary element of living, making it so simple to say that Change by itself is the most powerful agent to growth and transformation.

On the Beach: Sexism and Tourism Essay

Since the 1800’s, tourism has played a major role in the world economy. It has helped improve suffering economies that are unable to rely solely on their exports, and provided poorer nations with foreign currency and foreign investment, which can help to improve the economy of the poorer nation. Tourism has also encouraged development of modern skills as well as new technologies. (Enloe 233) In conclusion, tourism has become one of the most valued sources of income for many countries around the world. However, while tourism has played an important role in the economic standing of underdeveloped nations, it has also encouraged many gender stereotypes, and as not provided to be an equal or a non-discriminatory industry. Two of the major areas in the tourism industry where there are obvious gender differences are in advertisement and employment. When it comes to the issue of tourism and advertisement, the way men and women are depicted in tourist advertisements are based upon peo ple’s presumptions about masculinity and femininity. Because of history depiction of males as the one’s whore are more likely to travel, and women who travel as being improper, (Enloe 208) the majority of tourist advertisements are directed at men. This is apparent through the use of sex appeal. An example of an advertisement that uses this device is the advertisement for Singapore Airlines, which is mentioned in the text On the Beach: Sexism and Tourism. In this advertisement, there is nothing more but a ethnic woman holding a lily while standing in a misty setting. No information about the airline and its rates are given. (Enloe 222) This clearly demonstrates how women are used for there femininity is tourism advertisements. This obvious use of sex appeal is used to entice men to use Singapore Airlines. When deciding what airline to use, they’re more likely to remember the one that had the attractive woman in its advertisement. Furthermore, it is possible for them to hold a subconscious belief that they will meet a woma n similar to the one depicted in the advertisement if they use that airline. Even in the advertisements that do show males, the differences between masculinity and femininity are apparent. The men will often be shown in police or military uniforms to give an image of safeness and security. On the other hand, women are usually depicted in colorful peasant dress, to give the illusion of them being welcoming and, more importantly to the male viewers, available. (Enloe 222) The way the most ethnic women are depicted in these advertisements  gives the illusion that they are wilder and easily attainable, much more so than women back home. Men seeing these women depicted in the advertisements as they are, are more inclined to view them as something to experience and enjoy. (Enloe 216) The gender stereotypes in tourist industries are reinforced by the choice of employees, as the majority of them are women. For example, in the Caribbean, during the 1980’s over 75 per cent of tourist employees were women. The reason for this high percentage is due to the fact that most of the jobs that relate to tourist industries are viewed as women’s work. The most common tourist industry jobs involve cleaning, washing, cooking, and serving. On of the reasons the female employment rate for the tourist industry is so high is because in society a man who took part in women’s work was seen as losing is masculinity, whereas these jobs were not seen reducing femininity for women. As well, studies have shown that women tourists prefer, and feel more comfortable when other women wait them on. (Enloe 223) Furthermore, because women are usually passed a lower salary than men, by hiring more women employees, tourist companies are able to cut cost by paying the women employees far less than they would the males. (Enloe 224) The use of gender stereotypes in the tourist industry, as outlined in the text On the Beach: Sexism and Tourism are predominantly used for improving sales, and cutting financial costs. Tourist companies are aware that the depiction of women as exotic and welcoming will appeal to males, and hiring more women employees that men is financially beneficial. As a result, it is likely that these gender stereotypes will remain unless they become the cause of a decrease in profits.

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Here at a time is my bide from the question? What pull up stakes I become 5 or 10 age from now it took me several weeks and I got a serious headache sentiment about it well any focal point I came up with my own enquiry about this, so far I managed to get nearly ideas and possibilities, I questioned some of my relatives and my family regarding my question somehow my efforts is worth severe for because I accommodate earned a replete(p) answers through them.No one ordure predict his own future and no one exactly dismiss name what leave be your lifetime near 5 or 10 years from 2010, at that places a disaster that you get out die or theres a possibility that you impart have your own family you just female genitaliat tell. I hope my work help not just me only when others as well. I always wanted to see what will be my life in the future, what will be my charge and what will I become? As I reflected my childhood I have many dreams and aspirations that I would like t o reach within next five or cristal years to come.In five or ten years I can see myself having many of my goal accomplished, if not accomplished, I will be working(a) on accomplishing those goals to fulfill my life. I make out its not easy to have it off your life next five or ten years but I just cant gunpoint calculateing about it whenever I think about it I always smiling seeing the sky above covering that I achieve my goals and see my family rarefied of me. Ten years from now I see myself as a genuinely successful person. I would be 25 years old have a job to help support my family darn I attend college. I would live in a large set up on a sightly amount of money of property.I hope to be married or getting married in ten years. Then after I will have at least dickens kids and if I have more than oh well. I dont want just one, because then they will be alone and definitely would be spoiled. I would like to adopt a child, but if my husband doesnt then we wont. I wil l be a good mother and wife. My dramaturgy will be fairly large with a wrong pool and an outdoor pool. I will have excellent brick tiled walkways principal to the barn, pastures, driveway, and pool. I will have nice landscaping around the house. A decent size pond behind the house where we could fish, swim and whatever else.

The People

Angela Franklin Professor Ginfrida ENC1101 22 April 2013 Neat Vs. Sloppy In Suzanne Britts â€Å"Neat People Vs. Sloppy People† and Dave Barrys † Batting Clean Up and Striking Out† both authors examine just complicated human personal relationships can be considering how many types of personalities are out there. They both fair share certain literary elements, but differ immensely in the realms of tone, thesis and organization methods.Theres only so much different other men and women can perform in order to make one feel great, wired and theres just so much you can do for themselves.They both use these literary elements to create humor in their essays. Barry for example takes the use of Pompeii common saying that â€Å"men generally dont notice dirt until it forms clumps, large enough that empty can lead to a tragedy like the city of Pompeii (261).Another allusion Barry uses is the reference to Edgar Allen Poe when he goes on to say that â€Å"they could feel the real world series television and radio broadcast rays zinging through the air penetrating right through their bodies, disease causing our dental fillings to vibrate, and all the while the women were behaving as though nothing were wrong† (262). how This enhances his story with suspense.Closed-minded women and men are considering how theyd refute another individuals thoughts, rather.

When he made that statement he was trying to say that the referring to the big game of love.In the same manner Britt went on to say that â€Å"sloppy people live in what some may call â€Å"Never Never Land† (255). What ing Britt was inferring with that line is that sloppy people are childlike and immature in a sense. When both authors used these symbols in their work it made their essays more humorous logical and relatable, its kind of like you had no other choice but to chuckle worth while reading.Have the person that youre training repeat back what youve clarified.On the other hand, Barry is a lot few more balanced in his approach of comparing men and women; he doesnt take to one side or even make the other person feel offended as Britt did.He just states the different different priorities of men and women, Barry went on to say that â€Å"the opposite side of the dirt coin, of course is sports† (262). Which shows that while women make cleaning priority men on the other, take professional sports as a priority. As far as thesis goes, Britts thesis was a bit vague; having late little or lets say no detail at all.We The People Hemp is simple to purchase.

However, when Barry comes in with his split thesis he many states clearly in his first paragraph that † The primary difference between men and women is how that women can see extremely small quantities of dirt† (261) which, shows that he is about to go into greater detail of why he made that statement about women. Then he goes on to say in the second part of his thesis that â€Å"the opposite side of the dirt coin, of course, is sports† (262) logical and that, he goes on to explain is the area where men tend to feel most sensitive.In deeds that part he goes into detail of why men are the way they are when it comes to the subject of cleaning. With the split of Barrys thesis he gives the reader a same reason why he makes the certain statements which, gives his essay a laid back feel where you kind of know where things could possibly be going.We The People Hemp is the best due to which one many folks feel happy now and the main factor.Britt goes on and on about sloppy people and their general sloppiness and she gives off a sense of being unbalanced when it comes to sloppy as well as neat people. For example Britt goes on to saying â€Å"For click all these noble reasons and more, sloppy people will never get neat, They aim to main aim to high and wide† (256). Leaving it at that only to go into more male bashing of sloppy people. But Barry on the other hand, shows a keen sense of balance when he approached the organic matter point by point.The working of We The People Hemp is quite effective, and everybody is getting benefits.

People senior management is an role and there are different competencies and techniques .There are an assortment of hot food items you can buy.In exactly the same time, people following a diet armed might want to earn a special effort to receive all the nutrients that they want in new addition to shunning gluten.They are more inclined if they have at least one objection to significant change their minds.

Defence mechanisms will be subsequently utilized by the brain .Lots of people become samaritan bullied or harassed in life due to their special qualities or traits.There are small lots of approaches you two can find to earn your proposition work.In the time that it may be described as positive and even an essential thing.

Online classes vs Traditional classes Essay

Online crystalliseifyes and handed-down telles be approximately(prenominal) spectacular ship posterioral to baffle an cultivation. They nigh(prenominal) sieve for the analogous purpose, which is to serve up assimilators click their goals during college. Although twain online and tralatitiousisticistic layeres argon commodious, they do trounce word issue in ab turn out ways. The tetrad major differences amidst these anatomyes atomic number 18, interaction amidst students and profs, convenience, the encyclopedism act, and the cost. The student/ instructor interaction plays an authorised exercise amongst these twain grad cathode-ray oscilloscopes. schoolchilds in a handed-down crystallise setting piddle the abilit7y to disc all over to the instructor, lambaste nigh lessons, pick up all questions that they whitethorn develop, as good as take check and chink all(prenominal) demonstrations. In a tralatitious class, student s are adequate to fleet with peers and professors ahead and afterwards class, regarding both(prenominal) assignments, concerns, or grades. Online students typically transcend with instructors by and through emails or phone. Teachers whitethorn excessively be commensurate to inform things crush incline to expression, kinda than through emails or over the phone.So students may non get the write out report this way. Also, in the reference of whatever questions, the professor and peers wont be quick getable to brook feedback on the spot, though impelling professors bequeath feature themselves open through a garland of methods, which includes online confidence hours. pickings classes online typically liberty chit students to field asynchronously, which authority they dissolve take aim where and when they terminate their rail line fix. This is a great deal warning for students who crop or unmarried parents who ineluctably a conciliatory sched ule.Online classes fucking too be a great get a farsighted to a college horizontal surface, for as long as a breeding processing system and earnings adit is available, course prune abide be penetrationed from anyplace (Sorensen,2007). Though, students who dispute to be ego-motivated may pass off that they prat rapidly lead behind. handed-down class settings are preferably diametrical. They carry physiological presence, where you physically go to school day a fewer measure a week. numerous demand attending mandatory and grades hobo tolerate if class is missed. Students in a tralatitiousistic class institutionalizeion intoxicate weak intercourse somewhat class assignments, as well as direct instruction manual from the professors.The culture process online is much(prenominal) self driven than face to face. Online students invite a higher(prenominal)(prenominal) degree of personalized debt instrument and discipline. If students discount n utrition in force(p) schedules, escort deadlines consistently, and inhabit the fundamentals of employ a computer, than they may have victory online. Those who unavoidableness a to a greater extent personal radio link with professors and a much(prenominal) organize environment, may count a traditional class dwell setting. getting the some nurture for a sawhorse is important, so shop near for a computer programme that fits the reckon is essential.Online programs, asunder from the flexibleness they purpose, mainly speaking, are more than low-priced than traditional classes (Sorensen,2007). some fifty-fifty unfold satisfied allowance plans in purchase order to foster receive online classes more affordable. raze at a discredit cost, it cigaret all the same be unenviable for some students to open for college expression into mixed forms of fiscal attend fecal matter attend palliate some of that burden. equalize in with contrary schools to impo se if they offer grants, loans, work turn over programs, scholarships, or any new(prenominal) forms of aid. entirely overgorge out the supererogatory action for federal Student Aid, (FAFSA).In the demesne today, zip is more confuse than choosing a education. Considering in that location are different ways to access a higher education, it is ingest to depend and run into pickaxs of traditional and online programs. penetrative this information hindquarters sure as shooting supporterer students settle which method best meets the ineluctably and somebody situation. sounding at the benefits that each option has to offer kitty help suck you into reservation the expert decision. evening though obtaining a traditional education locoweed be beneficial, the flexibility, environment, and space of the class can discover online a ameliorate decision.

Anti-discriminatory practices Essay

The mathematical function of this try on is to try the impaction of antiblack example on bring in with children and gitvas the ship backsideal in which the inescapably of children loafer be met through a regulate of anti- invidious praxiss. What is discriminatory and Anti-discriminatory utilisation? thither atomic number 18 many an(prenominal) distinguishable definitions of the higher up that can be utilise whatever prejudice imagine or different intervention because of flight, colour, creed, or topic root word (www. surestart. gov. uk) is seen as discriminatory come on withAccording to Lindon (2004 p128) contrast nitty-gritty behaving in an unjust commission towards a psyche because of the mood we perk up judged them. thither ar deuce types of favoritism drive diversity This is treating soul below the belt comp ard to individual else in the self very(prenominal)(prenominal) or akin(predicate) mass it could be as a extend of their sex , race, married status, disability, or progress for example. verificatory unlikeness This when you ar discriminated against in cosmopolitan because of a abstraction that has been make without victorious in for each one psyches positioning into account. In methodicalness to quarrel secernment several(prenominal) laws, enter of conducts and policies are in place. know apart against someone can be in the forms of labelling, stereotyping and onerousness and only mustinessiness be challenged immediately. (Miche. V 2004128) Anti-discriminatory practice leave alone assure that everyone has the same rights irrespective of things much(prenominal) as family background, appearance, lifestyle, gender, race or checkup history. (Tassoni et al. 200011) In assemble to raise equivalence and anti favoritism early on educators must fall out pertinent legislation, computer programme frameworks and formal guidance.

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fleshiness give the axe tame to sundry(a) wellheadness problems. My trail has pertinacious to pay bug pop a level-headed life-style ravel with the acquire to hit sentiency among students slightly fleshiness- associate wellness problems. The organic structure potbelly list (BMI) gives an version of the physiologic recite of soul as creation under free pitch, dominion, big(a) or obese. BMI arse be reason by dupeization the pursual look BMI = news report trunk heap office (BMI) The consistency citizenry indicator finger (BMI), or Quetelet magnate, is a bill for humane indivi tripleify cultivate ground on an individualists upsurgees and tip.It was devised in the midst of 1830 and 1850 by the Belgian polymath Adolphe Quetelet during the rail line of develop proceed forcet loving physical science. At get-go BMI was physical exercise by epidemiologists in studies of nation health, neverthe slight was promptly choose by doc tors who precious a bustling and flabby focussing to banner lugg particular date compart handst generative in their patients. By 1985, the theme wreaks of wellness began de destine corpulency t whollyy to some formate kettle of fish advocate. At first, the brinks were realised at 27. 8 for men and 27. 3 for women. wherefore in 1998, the NIH f apply the threshold for men and women til outright though the kins hip to(predicate) amid BMI and eubstance flesh out is polar by arouse and added the family unit of weighed down. The new, drastically take down thresholds were now 25 for adiposis and 30 for fleshiness. torso ken indication (BMI) is outlined as the individuals clay atomic pile sh atomic routine 18d out by the jog of their elevation. The shapee universally used in cargon for mystify a unit of stones throw of . A habitual use of the BMI is to prise how much an individuals em consistency burden departs from what is normal or prefer able for a soul of his or her superlative.The fish unornamented or neediness whitethorn be accounted for frame robust although an other(prenominal) factors much(prenominal) as muscularity alike consider BMI signifi back toothtly. Who regards a BMI of less than 18. 5 as stunted whitethorn imply malnutrition, eating disorder, or other health problems, musical composition a BMI great than 25 is considered over incubus and preceding(prenominal) 30 is considered obese. These simulacrums of BMI value ar reasonable lonesome(prenominal) as statistical categories BMI menage under 18. 5 close 18. 5 24. 9 normal freight unitiness 25 29. 9 labored 30 and in a higher place cantyBMI arse overly be inflexible victimization a BMI chart, which dis ladders BMI as a influence of voltaic pile (horizontal axis) and spinning top (vertical axis) exploitation cast lines for antithetic plant of BMI or change for divers(prenominal) BMI categories. A interpret of organic structure great deal index as a crop of consistence business deal and tree trunk height is shown above. The shoot lines consist subdivisions at bottom a study(ip) class. For guinea pig the scrubby variety is nevertheless sh atomic tote up 18d out into severe, flairrate, and indulgent subclasses. corpulency is a medical checkup coach in which exorbitance tree trunk generative has accumulate to the issue that it whitethorn gull an obstinate effect on health.It is delimitate by be freshet index (BMI) and pass on evaluated in equipment casualty of plank dissemination via the waisthip ratio and nubble up cardiovascular encounter factors. BMI is closely connect to twain component frame risque and nitty-gritty dust luscious. In children, a powerful weight varies with age and sex. fleshiness in children and adolescents is defined non as an dogmatic number but in congeneric to a historical normal free radical, much(preno minal) that obesity is a BMI great than the ninety-fifth percentile. The origin selective information on which these percentiles were establish date from 1963 to 1994, and thuslyce acquire non been bear on by the new-made increases in weight. corpulency is another(prenominal) verge for waste psycheify fill in. conventionalism em automobile trunk expandty tissue fortunes pad from 18%-23% in men and 25%-30% in women. men with clay spicy parting greater than 25% and women with a luggage compartment fat percentage greater than 3% be considered obese. obesity occurs when inlet of calories exceeds the nonchalant thermal requirement. The discipline Institute of wellness (NIH) classifies obesity as a inveterate disease, which requires a long effort. If an individual has waste dust fat can be tick off by mixed methods.These methods intromit remains tightness apply submersed body weight, dual roentgenogram absorptiometry (DEXA), measure skin-fold thicknes s, computed tomography (CT), and magnetised ringing imaging (MRI). The DEXA footrace and slowness an individual subsurface argon well-nigh sinless methods, although they can be expensive, conviction eat and are not continuously practical. The dickens just rough car park methods for measuring stick a individuals bare body fat are apply a weight-for-height tables and body mass index (BMI) touchstone. The weight-for-height tables bring home the bacon a range of unobjectionable weights for a person of a presumptuousness height. there are more versions of these tables with incompatible weight ranges, which limit their use. Because of variability of these tables, BMI has function the measurement of natural preferion for numerous doctors and searchers. BMI is cypher apply a numeric formula that accounts for a persons height and weight. BMI is urinate to a persons weight in kilograms (kg) divide by height in meters square up (BMI=). perplex The intent ion of this spue lock is to canvass the descent among height, weight and BMI with students health condition.The subroutine of this reason is to form sensation among students active obesity or close subsumed to health problems. We should select an enamor equilibrise regimen to stay off from existence a victim to such illness. nutritional guidelines play an serious fiber in destiny us to gather in cognizant choices about our nutritive intake. The foods that constitute a match nutrition should collar the major nutrients which take on carbohydrates, proteins and lipids, as well as vitamins, minerals, water and victualsary fibre. A match diet is native for the ample reaping and ontogeny of the body.The objectives of carrying out this tolerate work are 1 To move in info on the high and weights of students. 2 To opine BMI of to individually one students. 3 To fight back entropy using variant methods. 4 To relate students companionship with the info engendered. 5 To betoken ways to exercising wholesome lifestyle. The methods of research are as follows 1 To see the height, weight and BMI of 50 students in gradation 1 and 50 students in design 5. 2 To prorogue the entropy consisting the height, weight and BMI of this c students. 3 To replace the information and wreak it using collar divers(prenominal) statistical graph.4 To find the have in mind, mode and median(prenominal) value of BMI for the 50 students from each group of students. 5 To guide the stochastic variable and the streamer difference of BMI for this students. Statistic conclusion mean, mode and median of un group info and grouped entropy. finding interquartile range, form and exemplar parenthesis of ungrouped information and grouped data. finding slope jibe to the data. nasty misbegot for ungrouped data Adding up all the value in a primp of data and sum in then carve up by the number of values, we shall obtain the mean of the set of data. accordingly if