The Allegory Of The Cave Essay - 718 Words

Thesis Allegory of Cave First what is perception and ignorance? Let us define perception as one’s view of life through rationalization of the external world and ignorance as an assumption without proof and contemplation. In the â€Å"Allegory of The Cave†, Plato uses Socrates to explain different types of people, one who sees the physical realm accepting ideas as they form and one who lives in knowledge realm by questioning those ideas. People of the knowledge realm are obligated to helps those in the physical realm by removing what Socrates refer to as ignorance through questioning. This is shown as prisoners of the cave look to the walls as their perception of their world which relates to people’s limited perception of the world such as people who grown up religious deny anything outside of God, in addition, people in higher state of perception are obligated to help those in lower states; this relates to real world as people seek mentors for advice. First point In the cave, the prisoners’ limited perception of the world is based on the shadows depicted on the wall and the freed prisoner has a higher perception because he has rationalized the world outside of the cave. As Socrates state â€Å"visible realm should be likened to the prison dwelling, and the light inside it to the power of the sun, if you interpret the upward journey and the study of things above as the upward journey of the soul to the intelligible realm† (Grube, p. 189), anyone who accepts rationalized ideas fromShow MoreRelatedThe Allegory Of The Cave1086 Words   |  5 PagesExplain the allegorical significance(s) of the cave in Plato’s Republic. How is the cave an allegory of Plato’s philosophy? How is the allegory of the cave an allegory for enlightenment or philosophical education? How and why are most human beings like prisoners in a cave? Who are the puppeteers? What does the world outside the cave represent? What does the sun represent? Et c. What is Plato’s Theory of the Forms? What is a Form? How does the allegory of the cave express Plato’s Theory of the Forms? HowRead MoreThe Allegory of the Cave907 Words   |  4 Pagesman follow the law, and how do implications of society affect our behavior. The most interesting topic from the Republic is from Book VII, the allegory of the cave. With the allegory of the cave Plato gives us the power to break the chains that bind us down and leads us to see the light. In the allegory of the cave Plato sets the scene with humans in a cave that have been chained since childhood so they are restricted from moving and looking around the room. These people only see the shadows castedRead MoreThe Allegory Of The Cave1382 Words   |  6 Pageshis most intricate, yet his most important figure: the Allegory of the Cave. Socrates calls on the interlocutors to imagine a dimly lit cave in which a group of prisoners are chained behind a wall in such a way that they cannot move and are forced to stare at a wall all day. Thanks to a small fire, the prisoners are able to see the shadows of their imprisoners and images their imprisoners projected on the wall. Having always been in the cave, the prisoners believe the shadows are true; similarlyRead MoreThe Allegory Of The Cave1307 Words   |  6 Pagesthe Allegory of the Cave there are prisoners are chained up together in which they are all facing the back wall. There is a firing behind the prisoners and the onl y thing that they can see are the shadows of the people behind them. The fire casts shadows on the wall so this is the only thing that they see. Their entire lives have been based on these shadows on the wall. These prisoners have been chained up since birth, so what they see on the walls is all they know. In the Allegory of the Cave, theyRead MoreThe Allegory Of The Cave Essay975 Words   |  4 Pagesof philosophy in Brooklyn College, once said â€Å"The only thing we know for certain is that nothing is certain.† This is the main philosophy behind both Plato’s â€Å"The Allegory of the Cave†, and the renowned sci-fi movie â€Å"The Matrix.† Both works deal with escaping a false reality while unveiling a real one. In Plato’s â€Å"The Allegory of the Cave†, the escaped prisoner synonymous to the character Neo in â€Å"The Matrix†, exhibiting a shared theme behind both plots. Socrates suggest that with effort, all that isRead MoreThe Allegory Of The Cave905 Words   |  4 PagesIn the allegory of the cave Plato tries to show us two scenarios where the prisoners experience emotional and intellectual revelations throughout their lives. Plato’s theory was that the ones who truly understand knowledge should guide the ignorant people out of their unenlightened states of being and into true knowledge. The cave symbolizes the people who think that knowledge come from what they see and hear in the world. It also indicates people that make assumptions about life based on the substantialRead MoreThe Allegory Of The Cave Essay2021 Words   |  9 Pagesrecognizable image of Plato’s Republic, the message of the allegory of the cave is present not only in Book VII, but throughout the entire dialogue. Plato-as-Socrates uses the allegory to express his views on philosophy’s role in his city of speech which is later shown more deeply with the five regimes in Book VIII. The cities in the five regimes underg o a degradation as philosophy moves further and further away from the ruler; which also mirrors the cave. Plato reveals his belief that the city and philosophyRead MoreThe Allegory Of The Cave Essay1660 Words   |  7 Pages 3. Explain how the Allegory of the Cave represents Plato’s views about the nature of knowledge and the nature of reality. In the Allegory of the Cave there are chained prisoners in cave who can only stare at the cave wall in front of them. At the back there is a long entrance with a staircase the width of the cave and a fire burning in the distance. They see only shadows projected in front of them from a raised platform and hear an echo that they attribute to what they observe. They talk aboutRead MoreThe Allegory Of The Cave1619 Words   |  7 PagesIn his allegory of the cave, Plato describes a scenario in which chained-up prisoners in a cave understand the reality of their world by observing the shadows on a cave wall. Unable to turn around, what seems to be reality are but cast shadows of puppets meant to deceive the prisoners. In the allegory, a prisoner is released from his chains and allowed to leave the cave. On his way out, he sees the fire, he sees the puppets, and then he sees the sun. Blinded by the sunlight, he could only stare downRead MoreThe Allegory Of The Cave870 Words   |  4 Pag es I had an experience that each represents the symbol towards the Allegory of the Cave. My childhood was mostly in Jamaica where I lived with my father for two to three years. I can relate to the symbols from the Allegory of the Cave. I was a prisoner in his house because I wasn’t allowed to leave the house. The chains on my hand represents me being a prisoner in the house. After dark every night I would be all by myself scared. I was 15 years old at the time and Jamaica wasn’t a place that

The Moral Maturation of Huckelberry Finn Essay - 1364 Words

The Moral Maturation of Huckelberry Finn A novel structured on the theme of morality, the Adventures of Huckleberry Finn by Mark Twain focuses on Huck Finn’s multifaceted growing up process. Huck, through his escapades and misfortunes is obliged to endure the agonizing process from childhood to adulthood where he attains self-knowledge and discovers his own identity. Throughout the journey down the Mississippi River, Jim, Ms. Watson’s runaway slave, accompanies Huck, and is later joined by two con men. It is during this journey that a great moral crisis in Huck’s life occurs where he must make a painful decision as to whether he is going to give Jim up to the slave hunters or notify Ms. Watson about Jim’s whereabouts and assist him to†¦show more content†¦But that was enough. It made me feel so mean I could almost kissed HIS foot to get him to take it back. It was fifteen minutes before I could work myself up to go and humble myself to a nigger; but I done it, and I warnt ever sorry for it afterwards, neither. I didnt do him no more mean tricks, and I wouldnt done that one if Id a knowed it would make him feel that way.† As a reader, you can noticeably see the number of lies Huck tells, even conning a few people. However, you can understand the importance of his white lies that led to the protection of Jim against slave-hunters by telling them his â€Å"father was ill with the smallpox.† Huck is also burdened with the fact that Jim considers him his best and only friend in the whole wide world, making him consciensously aware that he must now keep Jim protected under whatever circumstance. Pages 87-88 quotes Huck’s attempt at keeping the slave-hunters away from the raft. â€Å"†¦Only one, sir. Well, theres five niggers run off to-night up , above the head of the bend. Is your man white or black? †¦ Hes white. I reckon well go and see for ourselves. I wish you would, says I, because its pap thats there, and maybe youd help me tow the raft ashore where the light is. Hes sick—and so is mam and Mary Ann. †¦ Set her back, John, set her back! says one. They

Position Paper Pepsico’s Restaurants Free Essays

Position Paper: PepsiCo’s Restaurants Pepsi Co’s Restaurants is a Harvard Business School Case which states PepsiCo’s large organization, its structure, its acquisitions and management approach. It also covers two companies, Carts of Colorado (COC) and California Pizza Kitchen (CPK) which are pursued from PepsiCo in 1991 to buy. In this position paper PepsiCo’s acquiring strategy and management approach will be evaluated to examine strengths and weaknesses of acquiring these two companies and possible solutions of other strategies. We will write a custom essay sample on Position Paper: Pepsico’s Restaurants or any similar topic only for you Order Now It will be also qualified whether it is a successful company in restaurant business. Pepsi’s acquiring strategy is diversified. First, it merged with Frito-Lay in 1965 and named PepsiCo. The case states the belief of Kendall that â€Å"snack chips went well with soda. † It was a product-extension merger. These two companies were selling different but related products in the same market. Snack foods and soft drinks are related. With the help of established distribution network and brand recognition the merge resulted higher growth and economies of scale. This synergy was the basis of further developments. After that PepsiCo. acquired restaurant chains, which was the third segment for the company. You can read also Classifications of Restaurants PepsiCo made market-extension and also product-extension with this purchase. It acquired the largest chains like Pizza Hut, Taco Bell at late 70’s and KFC in 1986. (Exhibit 1) With their economies of scale, it created market access for its own products and the restaurants could make cost reduction and cost efficiency with the growth of PepsiCo through soft drinks and also similar purchases. (PepsiCo Food Systems) Additionally, the acquirements of KFC with its franchises (Exhibit 5) was important because it helped PepsiCo to be internationally powerful. For this purpose, they used also a different strategy for their snack food segment and acquired Smith Crisps, Ltd from United Kingdom which was its competitor for European market. (horizontal acquisition) Besides, PepsiCo purchased supplier companies like bottling subsidiaries as backward integration (instruments of standard-cycle approach like PepsiCo Food Systems, cost efficiency is very important ) and also conglomeration like Wilson Sporting Goods, but they sold what they acquired when the parts are not greater than the whole. PepsiCo has decentralized management approach. Every decision didn’t taken by top management. The responsibility for authority and decision making is distributed. Pepsi commercial which included Michael Jackson with a 5$ million record fee was told CEO only a few hours before the contract. Moreover, Kendall encouraged managers to take risks and stated â€Å"If you go through your career and never make a mistake, you’ve never tried anything worthwhile† and the president of Pizza Hut, Steve Reinemund mentioned that Calloway, the follower CEO after Kendall, had never told him what to do. These are typical examples for decentralization, but it also shows us that there is a tradition at PepsiCo, the top management showed their managers their trust and tried to challenge their thought process. This is the result of PepsiCo investment on them. Calloway’s response for outstanding performance was â€Å"the three P’s people, people, people†. Such decision makers should be experienced. Actually their two phase system was very successful because it let successful managers to promote another divisions, challenging positions or different functional areas. Most of the top management which can be seen from organization chart (Exhibit 2) had participated at all levels of PepsiCo with different assignments, so they were generalists and great managers with different experiences. Their management approach can be described as Calloway states â€Å"We take eagles and teach them to fly in formation. † Carts of Colorado and California Pizza Kitchen were two companies that PepsiCo. were interested to acquire. The advantages and disadvantages of such acquisitions will be considered separately. But first of all, we have to consider what was the strategy of PepsiCo for the future and what PepsiCo has experienced. According to strategic planners of the company quick service restaurants would remain the largest segment over the following decade. Based on their analyses, quick service, casual dining and take out segments would be attractive. On the other hand, PepsiCo. invested to casual dining like Pizza Hut Cafe and experienced that their know-how for this segment is low. (Reinemund: â€Å"We needed people to come in and break the mold of our thinking. We knew enough to know what we didn’t) Additionally, Salsa Rio Grill which is also an investment for casual dining was a failure, but it has also mentioned it could be successful with a different setting. These are aspects that we have to think whether to acquire CPK. The case also mentions that PepsiCo. needed non-traditional program to increase points of distribution. That can be achieved with carts. The company also purchased carts from COC because they saw a potential future that the location of sales was really important. If COC is acquired, than PepsiCo ould acquire skills or technologies more quickly or at lower cost than they could be built in-house. This can be seen as a strength, however COC’s carts wouldn’t cover the core competence of PepsiCO, therefore its acquisition could be not cost efficient. There is also an opportunity of first mover with the know-how of COC PepsiCo could achieve the most efficient mobile storesi, might be also apply some strat egies for automats. The threat was that COC has a centralized organization, because of adaptation problems whole project could be a failure. Acquisition of CPK has strengths according to its operating segment of casual dining. The weakness could be because of its cost comparing to its benefit. Strategic planners saw casual dining segment a growth market and with its know-how they would expand their market. Its threat is centralized structure of CPK. They failed with Pizza Hut Cafe and Salsa Rio Grill and it could also happen with CPK if they apply their quick service strategies. According my point of view PepsiCo should not acquire CPK because PepsiCo. ’s tradition is very powerful and they want to adopt their strategies to CPK, but added value and core competence of this companies is its centralized structure. If they act so, they will fail, instead of acquiring synergy. Additionally, the economies of scale CPK is also small which would not add value to its soft drink segment, the acquirement of other restaurant chains was also beneficial for brand awareness and reputation, this wouldn’t happen for CPK. They would acquire it for know-how of this company, but the company is not public and centralized, everything will depend on cofounders of CPK, this a very big risk if we compare benefits and its cost. On the other hand, PepsiCo could acquire COC, but they could make a technology contract with such a company. In such a contract the threat is the benefit, the synergy with experience of PepsiCo and know-how of COC can be extraordinary. If COC shares the results to other competitors, that wouldn’t be a one sided gain, so comparing with its cost, it would be much better to acquire it because built-in of such department would be also very costly. As a result, I want also add my comments about the success status of Pepsi in restaurant business. I believe, it is successful. Although its history is short comparing with soft drink segment, its revenue is greater than soft drink segment and this is a success, PepsiCo differentiated its products, it made a great purchase system for cost effectiveness, but it had to increase its profitability according to 1991 data. Although it covered 36% of PepsiCo sales, but operating profit was 29% and as we knew from case, PepsiCo main strategy was investing to where it believed it could achieve the highest returns. (Exhibit 4) Reference: http://www. mckinseyquarterly. com/The_five_types_of_successful_acquisitions_2635 PepsiCo’s Restaurants Harvard Business School Case How to cite Position Paper: Pepsico’s Restaurants, Papers Position Paper Pepsico’s Restaurants Free Essays Position Paper: PepsiCo’s Restaurants Pepsi Co’s Restaurants is a Harvard Business School Case which states PepsiCo’s large organization, its structure, its acquisitions and management approach. It also covers two companies, Carts of Colorado (COC) and California Pizza Kitchen (CPK) which are pursued from PepsiCo in 1991 to buy. In this position paper PepsiCo’s acquiring strategy and management approach will be evaluated to examine strengths and weaknesses of acquiring these two companies and possible solutions of other strategies. We will write a custom essay sample on Position Paper: Pepsico’s Restaurants or any similar topic only for you Order Now It will be also qualified whether it is a successful company in restaurant business. Pepsi’s acquiring strategy is diversified. First, it merged with Frito-Lay in 1965 and named PepsiCo. The case states the belief of Kendall that â€Å"snack chips went well with soda. † It was a product-extension merger. These two companies were selling different but related products in the same market. Snack foods and soft drinks are related. With the help of established distribution network and brand recognition the merge resulted higher growth and economies of scale. This synergy was the basis of further developments. After that PepsiCo. acquired restaurant chains, which was the third segment for the company. PepsiCo made market-extension and also product-extension with this purchase. It acquired the largest chains like Pizza Hut, Taco Bell at late 70’s and KFC in 1986. (Exhibit 1) With their economies of scale, it created market access for its own products and the restaurants could make cost reduction and cost efficiency with the growth of PepsiCo through soft drinks and also similar purchases. (PepsiCo Food Systems) Additionally, the acquirements of KFC with its franchises (Exhibit 5) was important because it helped PepsiCo to be internationally powerful. For this purpose, they used also a different strategy for their snack food segment and acquired Smith Crisps, Ltd from United Kingdom which was its competitor for European market. (horizontal acquisition) Besides, PepsiCo purchased supplier companies like bottling subsidiaries as backward integration (instruments of standard-cycle approach like PepsiCo Food Systems, cost efficiency is very important ) and also conglomeration like Wilson Sporting Goods, but they sold what they acquired when the parts are not greater than the whole. PepsiCo has decentralized management approach. Every decision didn’t taken by top management. The responsibility for authority and decision making is distributed. Pepsi commercial which included Michael Jackson with a 5$ million record fee was told CEO only a few hours before the contract. Moreover, Kendall encouraged managers to take risks and stated â€Å"If you go through your career and never make a mistake, you’ve never tried anything worthwhile† and the president of Pizza Hut, Steve Reinemund mentioned that Calloway, the follower CEO after Kendall, had never told him what to do. These are typical examples for decentralization, but it also shows us that there is a tradition at PepsiCo, the top management showed their managers their trust and tried to challenge their thought process. This is the result of PepsiCo investment on them. Calloway’s response for outstanding performance was â€Å"the three P’s people, people, people†. Such decision makers should be experienced. Actually their two phase system was very successful because it let successful managers to promote another divisions, challenging positions or different functional areas. Most of the top management which can be seen from organization chart (Exhibit 2) had participated at all levels of PepsiCo with different assignments, so they were generalists and great managers with different experiences. Their management approach can be described as Calloway states â€Å"We take eagles and teach them to fly in formation. † Carts of Colorado and California Pizza Kitchen were two companies that PepsiCo. were interested to acquire. The advantages and disadvantages of such acquisitions will be considered separately. But first of all, we have to consider what was the strategy of PepsiCo for the future and what PepsiCo has experienced. According to strategic planners of the company quick service restaurants would remain the largest segment over the following decade. Based on their analyses, quick service, casual dining and take out segments would be attractive. On the other hand, PepsiCo. invested to casual dining like Pizza Hut Cafe and experienced that their know-how for this segment is low. (Reinemund: â€Å"We needed people to come in and break the mold of our thinking. We knew enough to know what we didn’t) Additionally, Salsa Rio Grill which is also an investment for casual dining was a failure, but it has also mentioned it could be successful with a different setting. These are aspects that we have to think whether to acquire CPK. The case also mentions that PepsiCo. needed non-traditional program to increase points of distribution. That can be achieved with carts. The company also purchased carts from COC because they saw a potential future that the location of sales was really important. If COC is acquired, than PepsiCo ould acquire skills or technologies more quickly or at lower cost than they could be built in-house. This can be seen as a strength, however COC’s carts wouldn’t cover the core competence of PepsiCO, therefore its acquisition could be not cost efficient. There is also an opportunity of first mover with the know-how of COC PepsiCo could achieve the most efficient mobile storesi, might be also apply some strat egies for automats. The threat was that COC has a centralized organization, because of adaptation problems whole project could be a failure. Acquisition of CPK has strengths according to its operating segment of casual dining. The weakness could be because of its cost comparing to its benefit. Strategic planners saw casual dining segment a growth market and with its know-how they would expand their market. Its threat is centralized structure of CPK. They failed with Pizza Hut Cafe and Salsa Rio Grill and it could also happen with CPK if they apply their quick service strategies. According my point of view PepsiCo should not acquire CPK because PepsiCo. ’s tradition is very powerful and they want to adopt their strategies to CPK, but added value and core competence of this companies is its centralized structure. If they act so, they will fail, instead of acquiring synergy. Additionally, the economies of scale CPK is also small which would not add value to its soft drink segment, the acquirement of other restaurant chains was also beneficial for brand awareness and reputation, this wouldn’t happen for CPK. They would acquire it for know-how of this company, but the company is not public and centralized, everything will depend on cofounders of CPK, this a very big risk if we compare benefits and its cost. On the other hand, PepsiCo could acquire COC, but they could make a technology contract with such a company. In such a contract the threat is the benefit, the synergy with experience of PepsiCo and know-how of COC can be extraordinary. If COC shares the results to other competitors, that wouldn’t be a one sided gain, so comparing with its cost, it would be much better to acquire it because built-in of such department would be also very costly. As a result, I want also add my comments about the success status of Pepsi in restaurant business. I believe, it is successful. Although its history is short comparing with soft drink segment, its revenue is greater than soft drink segment and this is a success, PepsiCo differentiated its products, it made a great purchase system for cost effectiveness, but it had to increase its profitability according to 1991 data. Although it covered 36% of PepsiCo sales, but operating profit was 29% and as we knew from case, PepsiCo main strategy was investing to where it believed it could achieve the highest returns. (Exhibit 4) Reference: http://www. mckinseyquarterly. com/The_five_types_of_successful_acquisitions_2635 PepsiCo’s Restaurants Harvard Business School Case How to cite Position Paper: Pepsico’s Restaurants, Essay examples

Role of Technology in Marketing Research for ResMarket Pty Ltd

Question: Write about theRole of Technology in Marketing Research for ResMarket Pty Ltd. Answer: Introduction ResMarket Pty Ltd is a renowned name as the marketing service provider for the client in the area of Sydney. The company has good number of cliental base who are depending upon the company for their marketing strategy with subsequent implementation to ensure their sustainability in the market. Marketing strategy is made to make the products or services of the company known to the target audience. For this purpose, identification of target audience is prime necessity. This will lead to different level of marketing activities including marketing research for the said product or service. These services provided to the clients attract costs. While generating the marketing service for the clients, ResMarket raises bills for the service rendered(Smith, 2016). When the company will introduce latest applicable technology for the clients, this will raise the level of billing to the clients which they may not accept. It is the duty of the company to justify their implementation of new technolo gy for the clients with clear conception of how the same will justify their enhanced expenses with better result of marketing activities. There are different marketing strategies with the main objective of placing the product or service on the top amongst the competitors and the companies are assigning this job to the marketing research companies who are master on this subject. This article will highlight marketing research strategies can be fruitful for the clients with little extra cost for them by availing the service of technologies(Attih Adams, 2014). Impact of technology in Market Research Technology plays vital role in market research in different ways. Latest introduction of social media in the form of Facebook, Twitter and other web-based platforms initiate the bigger sphere of accessibility of the target audience which is elementary for domestic as well as global target audience for the products or services(Hawkins, 2002). Technology provides scope for collection of improved or quality data and ensures more scientific and enhanced analysis of data by ICT which can derive the proper way to guide right steps for future need of the brand. Big data gathered through ICT can be helpful towards information for research and this obviously enhances the scope of creating new roles in research of the clients(Smith, 2013). Given below the diagram which can clearly give ideas about the role of technology in marketing research with the enhanced level of scopes for the clients by the marketing research companies like ResMarket Pty Ltd: Diagram: Marketing research and technology effect(Washington, 2013). Comments of critiques As per Doug Schorr, Chief Insights Officer, Schorr Creative Solutions Inc, technology is exploring new scopes for marketing research as the global sphere is becoming smaller gradually through the intervention of technology in marketing. Main aspect of marketing research is to reach the target audience and technology can make easier options to accomplish such objective. Technology contributes to marketing research in positive way by accessing the target audience crossing the border of the geographical barriers. This platform can ensure to reach different level of target audiences for different clients with the easy and accessible mode to make the specific research successful for the clients. The use of data including management of big data makes the research possible with clear identification of audiences and gets the feedback from them regarding the products or services of the clients for which the research is designed. Cathy Harrison, the project Director of Forbes Consulting, a division of Copernicus Marketing highlighted different technological interference in marketing research with the involvement of integrated shape of multiple data sources, which permits the overall view of the personality or situation. The role of technology in marketing research can ensure the integration of data including biometric and digital data through latest technological devices(Schmidt, 2016). Impact of cost With the above discussion and comments of critiques, it is evident that technology can add value in the field of marketing research in most positive manner. This effort can make debate of enhanced level of expenditure for the researcher, but at the same time the use of technology can mitigate the scope of mistakes or misappropriation of data used for the research methodology. Marketing research can focus on the field of need of customers, with subsequent improvement of the product or service. The cost to introduce technology in the operation management of marketing research by any company can raise debate between the stakeholders, but none can deny the role of technology for effectiveness of successful marketing research for the clients. It is often found that the target audience from overseas can face difficulty to access the platform of the company where they can give their feedback. A good website can ensure that with the help of technology and thus the same can enhance the scope of better marketing research for the clients of the marketing research firm. A good and professional application of technology in this field can surely make the job of researcher easy for the clients to make them understand about the future needs of the product and service and enable them to take proper action for enhancement of service or quality(Jones, 2013). Conclusion ResMarket should adopt for introduction of technology in applicable forms for their activities which are destined for the clients. Technology can ensure better result with more perfect inference for the clients. In this way, the company should adopt this to ensure better result for the clients and make them more than satisfied with the marketing research taken up for them by the firm. References: Attih, O. Adams, D., 2014. The role of information technology in marketing research in Nigeria. Scientific Research Journal, 2(7), pp.44-52. Available at: https://www.scirj.org/papers-0714/scirj-P0714159.pdf [Accessed 23 August 2017]. Hawkins, J., 2002. The Role of Market Research. [Online] Available at: https://ecorner.stanford.edu/videos/55/The-Role-of-Market-Research [Accessed 23 August 2017]. Jones, C., 2013. Impact of Technology on Marketing Research. [Online] Available at: https://zenportfolios.ca/capu-bmkt-360-01-summer-2013/2013/06/01/chapter-3-impact-of-technology-on-marketing-research/ [Accessed 23 August 2017]. Schmidt, S., 2016. How Technology Is Changing Market Research. [Online] Available at: https://marketresearch.com/how-technology-is-changing-market-research [Accessed 23 August 2017]. Smith, R., 2013. Evolutionary Changes in Market Research Technology. [Online] Available at: https://www.qualtrics.com/evolutionary-changes-in-market-research-technology/ [Accessed 23 August 2017]. Smith, A., 2016. The Role of Technology Providers in Market Research. [Online] Available at: https://www.flexmr.net/blog/marketing-strategy/2016/6/technology-market-research.aspx [Accessed 23 August 2017]. Washington, R., 2013. 5 Ways Technology Has Changed Market Research. [Online] Available at: https://blog.marketresearch.com/blog-home-page/bid/339928/5-ways-technology-has-changed-market-research [Accessed 23 August 2017].